Deciding whether to update, redesign or reengineer your site should depend entirely on your business goals, objectives and economic considerations, rather than on some superficial time frame pulled out of thin air. We asked him to explain.\u00a0<\/p>\n

Q:\u00a0Why would I redesign the look and feel of my website but not rebuild it?<\/strong><\/h4>\n

A:<\/strong>\u00a0A variety of factors can make a redesign worth considering, but here are several that almost always require an update. You\u2019ve got new branding and color standards, and you need to make sure your new look extends to your website. Your bounce rates are extremely high, meaning people visit but few convert; a well-thought-out redesign can turn this around. Or your business has grown, and plans call for new products and services; your site\u2019s design may need to reflect that change. Last, your customers complain about your site, claiming that it looks outdated or doesn\u2019t work well.<\/p>\n

Q:\u00a0What developments might require me to reengineer my website from scratch?<\/strong><\/h4>\n

A:<\/strong>\u00a0The most important one is if your current site doesn\u2019t adapt to mobile device screens. Fixing this is an absolute must in today\u2019s mobile-driven world. Another would be if your site was originally built using Flash: Apple\u2019s iPads and iPhones don\u2019t support Flash. That\u2019s reason enough to rebuild, but there\u2019s another reason: Flash can slow your site down.<\/p>\n

Anyone in your company should be able to learn and use your content management system (CMS) to update your site. You shouldn\u2019t have to hire a programmer to make simple changes and fixes. Along those same lines of keeping things simple: If your site takes forever to load, you need to reengineer the backend. Nobody puts up with long waits anymore.<\/p>\n

Q<\/strong>:\u00a0Should I invite my customers to be part of the redesign process?<\/strong><\/h4>\n

A:<\/strong>\u00a0Yes! Customer opinion and feedback give you the kind of insights that convert visitors into customers. Start by asking what they think of your proposed design and if it appeals to them. Then ask about the problem they\u2019re looking to solve and if the information they need access to is easy to find in the new design. After you relaunch the site, ask them again if they like it. If they say no, address their concerns through incremental design enhancements, which your new site should allow you to do without starting over.<\/p>\n

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Deciding whether to update, redesign or reengineer your site should depend entirely on your business goals, objectives and economic considerations, rather than on some superficial time frame pulled out of thin air. We asked him to explain.\u00a0 Q:\u00a0Why would I redesign the look and feel of my website but not rebuild it? A:\u00a0A variety of […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[19,13,17,31,18],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/912"}],"collection":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/comments?post=912"}],"version-history":[{"count":3,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/912\/revisions"}],"predecessor-version":[{"id":921,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/912\/revisions\/921"}],"wp:attachment":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/media?parent=912"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/categories?post=912"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/tags?post=912"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}