{"id":901,"date":"2017-08-07T08:43:02","date_gmt":"2017-08-07T08:43:02","guid":{"rendered":"http:\/\/webigg.com\/blog\/?p=901"},"modified":"2018-12-07T11:16:39","modified_gmt":"2018-12-07T11:16:39","slug":"twitter-for-business-and-marketing","status":"publish","type":"post","link":"https:\/\/www.webigg.com\/blog\/twitter-for-business-and-marketing\/","title":{"rendered":"Twitter for Business and Marketing"},"content":{"rendered":"

About Twitter<\/strong><\/h4>\n

Twitter is a short message communication tool that allows you to\u00a0send out messages (tweets)<\/strong>\u00a0up to 140 characters long to people who subscribe to you (followers).<\/p>\n

Your tweets can\u00a0include a link to any web content<\/strong>\u00a0(blog post, website page, PDF document, etc.) or a photograph or video. If a picture is worth a thousand words, adding an image to a tweet greatly expands what you can share to beyond the 140-character limit for tweets.<\/p>\n

People follow (subscribe) to your Twitter account, and you follow other people. This allows you to read, reply to and easily share their tweets with your followers (retweet).<\/p>\n

How Twitter Is Unique<\/strong><\/h4>\n

In the social media world, Twitter falls into the category of microblogging tools because of the short, disconnected messages it distributes.<\/p>\n

Twitter shares some features with the most common social media tools (Facebook,\u00a0Pinterest,\u00a0LinkedIn,\u00a0Google+\u00a0and\u00a0YouTube). However, the differences really define Twitter.<\/p>\n

    \n
  • Facebook<\/strong>: A tweet is like a short Facebook status update. However, with Twitter, every tweet arrives at every follower\u2019s feed, unlike the filter of Facebook\u2019s EdgeRank.<\/li>\n
  • Pinterest<\/strong>: Twitter allows you to share photographs and provide commentary in your tweet. However, with Twitter, it\u2019s much easier to have conversation around a shared image than with the comment feature on Pinterest.<\/li>\n
  • LinkedIn<\/strong>: A tweet is like a short LinkedIn status update. While LinkedIn is based on trust relationships (and two-way agreements), Twitter allows you to follow anyone, including strangers. This is helpful when you target potential customers.<\/li>\n
  • Google+<\/strong>: A tweet is like a short Google+ status update. Twitter also allows you to organize people into lists that organize conversations similar to Google+ groups.<\/li>\n
  • YouTube<\/strong>: A tweet can contain a link to a video. However, Twitter doesn\u2019t allow you to create a channel or organize your videos for easy location and commentary.<\/li>\n<\/ul>\n

    Now let\u2019s dive into how you can\u00a0use Twitter for your business<\/strong>.<\/p>\n

    Present Your Brand<\/strong><\/h4>\n

    Your Twitter account and profile are the foundation of your Twitter experience. It\u2019s your chance to\u00a0tell your business story to the Twitter community<\/strong>.<\/p>\n

    It is important that your Twitter presence have the same look and feel as your other online tools. This helps people identify your business and builds trust.\u00a0Choose an account name and images consistent with your other online presences and your brand<\/strong>.<\/p>\n

    Build a Strong Foundation<\/strong><\/h4>\n

    It\u2019s important that you\u00a0complete your Twitter account profile completely<\/strong>. Each feature gives more details about your business that contribute to your business story.<\/p>\n

    Don\u2019t miss these three important features under Profile in your account settings.<\/p>\n

    Start Following People<\/strong><\/h4>\n

    When you follow another Twitter user, you subscribe to read what they share. So\u00a0be selective about whom you follow<\/strong>, especially at first.<\/p>\n

    Start Talking<\/strong><\/h4>\n

    Talking on Twitter is different from every other social media site. It\u2019s a fast-paced smorgasbord of ideas and sentence fragments. It\u2019s hectic, but it\u2019s also fun.<\/p>\n

    Give yourself a little time<\/strong>\u00a0to get your feet wet.\u00a0Listen to others<\/strong>. Jump in when you feel comfortable.\u00a0Start talking as you get your bearings<\/strong>.<\/p>\n

    Talk Smarter<\/strong><\/h4>\n

    After you master the five types of tweets, you are ready to attack the big question: What should I talk about on Twitter?<\/p>\n

    For every business, the answer is different. In general, you want to\u00a0find the sweet spot between what your target audience wants to hear and things that promote your business<\/strong>. For many businesses, the answer is to\u00a0focus on how your products and services benefit your customers<\/strong>.<\/p>\n

    Give people useful information<\/strong>\u00a0and\u00a0answer their questions<\/strong>, and they will consider you a valuable member of their community. That\u2019s an important first step to winning a new customer.<\/p>\n

    Drive Traffic to Your Website and Blog<\/strong><\/h4>\n

    Twitter is a great tool for driving traffic to your website and blog. To do this, you\u00a0create a tweet around a link<\/strong>, writing a message that compels people to click to learn more.<\/p>\n","protected":false},"excerpt":{"rendered":"

    About Twitter Twitter is a short message communication tool that allows you to\u00a0send out messages (tweets)\u00a0up to 140 characters long to people who subscribe to you (followers). Your tweets can\u00a0include a link to any web content\u00a0(blog post, website page, PDF document, etc.) or a photograph or video. If a picture is worth a thousand words, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[30,21,28,27,20],"class_list":["post-901","post","type-post","status-publish","format-standard","hentry","category-internet-marketing-internet-marketing","tag-best-online-marketing-company-new-delhi","tag-online-marketing-companies","tag-online-marketing-companies-india","tag-search-engine-marketing-india","tag-social-media-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/901","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/comments?post=901"}],"version-history":[{"count":5,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/901\/revisions"}],"predecessor-version":[{"id":906,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/901\/revisions\/906"}],"wp:attachment":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/media?parent=901"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/categories?post=901"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/tags?post=901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}