When you\u2019re ready to set up your Facebook retargeting campaign, just follow these five simple steps. Note that these instructions assume that you already have a Facebook account for business ads.<\/p>\n

1.\u00a0\u00a0\u00a0\u00a0 Log in to your Facebook Ads Manager and select Audiences<\/h4>\n

You\u2019ll find Audiences in the dropdown menu when you click on Business Manager at the top left-hand side of the screen.<\/p>\n

2.\u00a0\u00a0\u00a0\u00a0 Click on Create Audience and select Custom Audiences<\/h4>\n

Again, you\u2019ll find Create Audience at the top left on your screen. For retargeting, we\u2019re going to select Custom Audience, which will allow us to set up a campaign that reaches people who visited a website.<\/p>\n

3.\u00a0\u00a0\u00a0\u00a0 Select Website Traffic<\/h4>\n

You have some options here, but for retargeting, we\u2019re going to focus on website traffic so that we\u2019re reaching the people who got to your site.<\/p>\n

4.\u00a0\u00a0\u00a0\u00a0 Select your target audience from the dropdown menu<\/h4>\n

You\u2019ll be taken to a screen, as seen below, that allows you to create your audience. You have the option of targeting the following:<\/p>\n

\n
1. Anyone who visits your website<\/li>\n
2. People who visit specific pages<\/li>\n
3. People visiting specific web pages but not others<\/li>\n
4. People who haven\u2019t visited in a certain amount of time<\/li>\n
5. Custom combination<\/li>\n<\/ol>\n

    <\/p>\n

   5.\u00a0\u00a0\u00a0\u00a0 Get your pixel code and place it on your website<\/h4>\n

   If you don\u2019t already have pixel (tracking) code on your website, you\u2019ll need it in order to start retargeting.<\/p>\n

   What is pixel code? It\u2019s the code that you\u2019ll need to put on your website to track visitors. Why is it called pixel code? The code will place a tiny 1\u00d71 pixel on your website that is transparent and can\u2019t be seen. It allows the visitors to your site to be tracked. By knowing they\u2019ve seen the pixel, you know they\u2019ve been to a particular page of your website or have taken a particular action.<\/p>\n

   Here\u2019s how to get the code: In your Audiences section of Ads Manager, you\u2019ll find your new re targeting campaign. Select it, and then click on Actions and click View Panel in the dropdown menu, as you see below.<\/p>\n

   Making your re targeting campaigns successful<\/h4>\n

   In order to get the most out of your retargeting campaigns you\u2019ll have to make sure that you\u2019re getting your audience\u2019s attention, and giving them a good reason to get back into your purchase funnel.<\/p>\n

   Start by planning your campaign! What is it that you want to do? Do you want to retarget those who got to the purchase page, but didn\u2019t go any further? Maybe someone checked out a certain pair of shoes on your website, but didn\u2019t make a purchase. You could retarget these folks with an ad offering a discount, or free shipping.<\/p>\n

   Once you know what to do, create an ad that will catch the eye of your audience and get their attention. The ad below does a good job of both, and it offers a discount \u2013 a great reason to return to Amazon and make that purchase!<\/p>\n

    <\/p>\n","protected":false},"excerpt":{"rendered":"

   When you\u2019re ready to set up your Facebook retargeting campaign, just follow these five simple steps. Note that these instructions assume that you already have a Facebook account for business ads. 1.\u00a0\u00a0\u00a0\u00a0 Log in to your Facebook Ads Manager and select Audiences You\u2019ll find Audiences in the dropdown menu when you click on Business Manager […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[30,21,28,27,20],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/890"}],"collection":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/comments?post=890"}],"version-history":[{"count":2,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/890\/revisions"}],"predecessor-version":[{"id":892,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/890\/revisions\/892"}],"wp:attachment":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/media?parent=890"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/categories?post=890"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/tags?post=890"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}