The\u00a0reputation management definition<\/strong>\u00a0can be separated into three different categories. Obviously, it is managing the reputation of a company, but it can be for a company of any size, whether it is a larger company who wants to self-promote, or a just-established company which wants to get its name out there. With the help of Brick Marketing, you can use any of these types of reputation management:<\/p>\n

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• Building<\/strong>\u00a0\u2013 This type of reputation management has to do with building the reputation for a business that is just getting started. It includes building a good reputation to maintaining it for your business.<\/li>\n
• Maintenance<\/strong>\u00a0\u2013 Reputation management meant to just keep a company\u2019s good image superior in the public eye is called maintenance. This is meant for companies that are already established, and have a good reputation already.<\/li>\n
• Recovery<\/strong>\u00a0\u2013 If your business has gotten a bad reputation for any reason, then the recovery portion of reputation management is for you. Brick Marketing works to hide the bad reputation with good marketing and self-promotion.<\/li>\n<\/ul>\n
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  • Online Reputation Management\u00a0<\/strong>is a very labor intensive process. Any approach that is subtle and yet effective will take time, at least three months, before any progress is really seen. This includes many different strategies, which include social media such as:<\/li>\n<\/ul>\n
    \n
    • Blogging<\/strong> \u2013 Blogs that are updated every day<\/li>\n
    • Directory listings<\/strong> \u2013 Listing a website in directories using optimized keywords<\/li>\n
    • Direct reviews<\/strong> \u2013 Hiring someone to write good reviews of the company on websites<\/li>\n
    • Online publicity<\/strong> \u2013 Syndicated article writing, links, and banners<\/li>\n
    • Social networking<\/strong> \u2013 Posting pages on MySpace.com and Facebook.<\/li>\n<\/ul>\n

      Every plan should define reputation management, but it should also be unique to your business. What works for one company may not work for a different one, so be sure to keep your mind open, and accept that with a customized plan of attack, your reputation management will take some time to come to fruition.<\/p>\n

       <\/p>\n

      Here are some of the tools and services associated with ORM:<\/strong><\/p>\n

      \n
      • Reputation strategy:<\/strong>A well thought out strategy is the first step in conducting an effective ORM plan. After all, it\u2019s difficult to end up where you want to be if you don\u2019t have a map for getting there.<\/li>\n
      • Social media monitoring:<\/strong>The things that are said online about you or your company matter. It\u2019s nearly impossible to monitor all social media mentions on your own though, which is why many turn to monitoring software to scan social media pages for mentions and reply as needed.<\/li>\n
      • Search engine\u00a0monitoring\u00a0and protecting search results:<\/strong>The first few links\u2014even the first few pages\u2014that come up when someone searches for you hold a lot of weight when it comes to your image.\u00a0<\/li>\n
      • Review management:<\/strong>According to a\u00a02016 consumer review study, 90% of consumers will read less than 10 reviews before making their ultimate decision about whether to use a business\u2019s services or not. It\u2019s crucial to track and respond to your reviews. Fortunately, there are tools that can help.<\/li>\n
      • Webpage removal:<\/strong>There are a lot of websites out there that attempt to do you harm. Some of them make serious efforts to destroy companies who are on the receiving end of negative reviews, and they\u2019re often the first pages that will come up when someone searches for you.\u00a0<\/li>\n
      • Wikipedia monitoring\u00a0and editing:<\/strong>If the entire web encompasses the story that is told about your or your business, Wikipedia is sort of like the bio on the back page, holding the power to keep someone from opening your book at all.<\/li>\n
      • AutoComplete editing:<\/strong>Google AutoComplete is the tool that finishes your sentences in search boxes. If someone searches your name and AutoComplete pulls up the term \u201ccomplaints\u201d or \u201cscam\u201d or \u201cbad reviews,\u201d it\u2019s probably the first place a searcher will go.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

        The\u00a0reputation management definition\u00a0can be separated into three different categories. Obviously, it is managing the reputation of a company, but it can be for a company of any size, whether it is a larger company who wants to self-promote, or a just-established company which wants to get its name out there. With the help of Brick […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[30,21,28,27,20],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/885"}],"collection":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/comments?post=885"}],"version-history":[{"count":1,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/885\/revisions"}],"predecessor-version":[{"id":886,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/885\/revisions\/886"}],"wp:attachment":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/media?parent=885"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/categories?post=885"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/tags?post=885"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}