Reputation management (sometimes referred to as\u00a0rep management<\/em>,\u00a0online reputation management<\/em>\u00a0or\u00a0ORM<\/em>) is the practice of attempting to shape public perception of a person or organization by influencing online information about that entity.<\/p>\n

The first step in reputation management is monitoring references to the person or business, primarily through\u00a0social media monitoring\u00a0and carefully crafted search queries.\u00a0Social media analytics\u00a0and similar processes on search results help to deliver a snapshot of current public opinion of the person or business in question and then a campaign can be designed to address any problematic issues that have been revealed.<\/p>\n

Public relations campaigns may be conducted to increase the visibility of positive opinions or to decrease the visibility of negative opinions. One common practice is the creation of positive content pieces about a business to counter negative organic content. A reputation manager posts positive pieces in sufficient numbers to make the negative commentary display less prominently in search results or on social media sites. They might also join conversations, for example responding to tweets complaining about a company with comments that they had only good experiences to report.<\/p>\n

Although there are artificial ways to at least attempt to affect your online reputation, there\u2019s no way to effectively create a false impression with any lasting power. You can choose what information to intentionally share online but you cannot control the conversation about you or your\u00a0brand. According to research by the Nielson consulting group, 53 percent of adults follow particular brands online and 60 percent of users of\u00a0social networking\u00a0sites write reviews of products and services. Given the number of people willing to discuss real customer experiences \u2013 and especially negative ones — the only truly effective way to create a positive online reputation is through appropriate behavior.<\/p>\n

For individuals, the first and most essential step of reputation management is limiting what you make available online to information \u2013 whether images, video, posts or comments \u2013 that you are comfortable sharing with the world for the foreseeable future. For businesses, the most effective approach to reputation management involves promoting your company honestly, implementing customer experience management practices and actively engaging with customers online.<\/p>\n

Every plan should define reputation management, but it should also be unique to your business. What works for one company may not work for a different one, so be sure to keep your mind open, and accept that with a customized plan of attack, your reputation management will take some time to come to fruition.<\/p>\n","protected":false},"excerpt":{"rendered":"

Reputation management (sometimes referred to as\u00a0rep management,\u00a0online reputation management\u00a0or\u00a0ORM) is the practice of attempting to shape public perception of a person or organization by influencing online information about that entity. The first step in reputation management is monitoring references to the person or business, primarily through\u00a0social media monitoring\u00a0and carefully crafted search queries.\u00a0Social media analytics\u00a0and similar […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[30,21,28,27,20],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/881"}],"collection":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/comments?post=881"}],"version-history":[{"count":1,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/881\/revisions"}],"predecessor-version":[{"id":882,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/881\/revisions\/882"}],"wp:attachment":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/media?parent=881"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/categories?post=881"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/tags?post=881"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}