{"id":861,"date":"2017-07-02T18:10:13","date_gmt":"2017-07-02T18:10:13","guid":{"rendered":"http:\/\/webigg.com\/blog\/?p=861"},"modified":"2018-12-07T11:31:48","modified_gmt":"2018-12-07T11:31:48","slug":"what-is-facebook-live","status":"publish","type":"post","link":"https:\/\/www.webigg.com\/blog\/what-is-facebook-live\/","title":{"rendered":"What is Facebook Live?"},"content":{"rendered":"<p>Facebook Live lets you post live video directly to your timeline. It\u2019s a status update that happens in real time. Facebook soft-launched Facebook Live in December 2015, with access limited mainly to celebrities and others with a large number of followers (Dwayne \u201cThe Rock\u201d Johnson and Martha Stewart were among the guinea pigs). As of January 31, Facebook Live has been available to us mere mortals, and you can use your business page to post Facebook Live videos just as you can with your personal account.<\/p>\n<p>What\u2019s the big difference between a Facebook Live video and a recorded video that you post to your page? Live streaming enables users to see what\u2019s happening as it happens, and it allows you to interact with Facebook users directly right there, in real time. You\u2019ll see users\u2019 names and comments as they come in, allowing you to respond to comments during your webcast or to follow up with users afterward. This type of interaction lets you create a highly personalized experience for viewers, building your connection with both existing and potential clients and customers.<\/p>\n<p><strong>How Do You Make a Facebook Live Video?<\/strong><strong>\u00a0<\/strong><br \/> All you really need is a video-enabled smartphone and the Facebook app, but before you go Live there are several elements that you should consider. First, there\u2019s what to do or say. Second, there\u2019s how to make sure you\u2019ve got a good-looking video. Last, there\u2019s the nitty-gritty of choosing your settings, tags, and title.<\/p>\n<p><strong><em>Make It (Semi) Professional<\/em><\/strong><br \/> Facebook Live viewers aren\u2019t expecting a polished, edited final product\u2014it is live, after all. At the same time though, you don\u2019t want your video to look like shaky surveillance camera footage. Though Pages have the option of\u00a0using professional video, you can make a smartphone video more easily and inexpensively. No matter how you hold the phone, Facebook Live videos are square, so you\u2019re only working with a fairly small amount of space. Here are some quick tips for making your Facebook Live video easy on the eyes (and ears):<\/p>\n<ul>\n<li><em>Use a tripod or selfie stick:<\/em>Unless you\u2019re on the move, you don\u2019t want your phone to be\u2014all that jiggling can be a bit much for viewers. Using a device that steadies your cam can make a big difference. Don\u2019t have one available? Instead of holding your phone up in the air, prop your elbow on a shelf or your desk to steady your hand.<\/li>\n<\/ul>\n<ul>\n<li><em>Speak up:<\/em>You need to be loud and clear, especially if there\u2019s background noise. When you\u2019re using the camera that faces away from you (to show viewers what you\u2019re seeing rather than your smiling face), speak a bit more loudly to compensate for the mic switch. If you become a Facebook Live regular, it may be worth it to invest in a microphone.<\/li>\n<\/ul>\n<ul>\n<li><em>Light it right:<\/em>Want to look your best? If you don\u2019t want to invest in studio-style lighting, indirect natural light is your best bet. Direct sunlight can be too harsh, while artificial light can be too dim or even make you appear ghoulish. Chances are, you\u2019ll want to show off where you are\u2014for example, if you\u2019re a physician and you\u2019re doing a Q&amp;A from your office. If you don\u2019t, purchase some solid-colored matte paper that suits your brand from a craft supply store (specialty stores like Paper Source sell it by the roll). Tape a sizable piece behind where you\u2019re standing or sitting, and you\u2019ve got an instant backdrop.<\/li>\n<\/ul>\n<ul>\n<li><em>Stay on topic:<\/em>Unless you\u2019re doing an open-ended Q&amp;A, stick to your talking points. You don\u2019t need to have memorized what you\u2019re going to say\u2014it\u2019s live, so people expect you to ad lib. But you don\u2019t want awkward silences, or to go on for so long that your viewers drop like flies. Facebook recommends making your Live videos at least 5 minutes long, but it\u2019s a good idea to test out different lengths to see what you\u2019re comfortable with and what your viewers like. And be sure to always end with a clear call to action\u2014the viewer\u2019s interested enough to have made it to the end of the video, so think about what you want your audience to do next. Visit your website? Give you a call? Whatever it is, make sure you\u2019ve stated it clearly and concisely before you sign off.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Facebook Live lets you post live video directly to your timeline. It\u2019s a status update that happens in real time. Facebook soft-launched Facebook Live in December 2015, with access limited mainly to celebrities and others with a large number of followers (Dwayne \u201cThe Rock\u201d Johnson and Martha Stewart were among the guinea pigs). As of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[30,21,28,27,20],"class_list":["post-861","post","type-post","status-publish","format-standard","hentry","category-internet-marketing-internet-marketing","tag-best-online-marketing-company-new-delhi","tag-online-marketing-companies","tag-online-marketing-companies-india","tag-search-engine-marketing-india","tag-social-media-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/861","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/comments?post=861"}],"version-history":[{"count":1,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/861\/revisions"}],"predecessor-version":[{"id":862,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/861\/revisions\/862"}],"wp:attachment":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/media?parent=861"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/categories?post=861"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/tags?post=861"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}