The increasing dominance of video ads.<\/strong><\/p>\n

Though video advertisements are certainly nothing new for social media giants like YouTube and Facebook, the news of Google entering the fray with\u00a0in-SERP video advertising\u00a0will change the whole spectrum of online advertisement.<\/p>\n

This also suggests the increasing acceptance of video ads among users and, as the trend continues, we may expect different types of video ads popping up on our screens very soon.<\/p>\n

Mobile will completely dominate desktop.<\/strong><\/p>\n

We have seen how Google virtually phased-out all websites not optimized for mobile. The ubiquitous presence of hand-held devices and fading away of desktop traffic clearly indicates that the smart money rests on\u00a0mobile-focused internet marketing.<\/p>\n

Mobile search and mobile optimization<\/strong>\u00a0should, therefore, be a top priority for digital marketers in the year 2017.<\/p>\n

Dedicated apps will find their way.\u00a0<\/strong><\/p>\n

A dedicated application offers all the features of mobile-optimized website, but in a more intuitive, convenient, and accessible way.<\/p>\n

Google has offered app indexing\u00a0which will certainly bring in advantages to\u00a0having a dedicated app\u00a0in the future. Although we\u2019re still years away from apps completely replacing websites, business owners are realizing their potential, and 2017 will be a pivotal year in mobile app development.<\/p>\n

Social conversion is coming.<\/strong><\/p>\n

Enough has been said about the\u00a0power of social media. In the year 2017, the online communities will not be bound to only company-consumer conversation or attracting new prospects; instead, they will provide opportunities to improve conversion rates.<\/p>\n

We have witnessed the same for\u00a0e-commerce\u00a0and lead generation websites. Social media will work as new conversion channels and offer tools to convert prospects directly into buyers.<\/p>\n

Year of wearable technology and smart devices.<\/strong><\/p>\n

In the past few years, we have seen the unveiling of the Apple iWatch, Google Glass, Moto 360, and other similar smart devices that can be worn on-the-go and keep you connected with the digital world.<\/p>\n

The year 2017 will see more of such smart devices and innovations in wearable technology that will change the entire landscape of local marketing. Digital marketers will focus on the potential of wearable technology that can diminish the difference between \u201conline\u201d marketing and \u201creal\u201d marketing.<\/p>\n

Search algorithm will change. And change again.\u00a0<\/strong><\/p>\n

Like it or not, but the search engine algorithms will change. With the enormous amount of information being added to the internet every second, search engine giants will keep on updating their algorithm to decide which content should get priority and rank higher in search engine result pages (SERPs), and which should not.<\/p>\n

Therefore, the only strategy should be to\u00a0remain original, informative, and helpful\u00a0to your audience. Also, digital marketers should not remain focused only on Google\u2019s algorithm, but give due consideration to\u00a0Facebook\u2019s algorithm and Bing\u2019s algorithm<\/strong>\u00a0as well.<\/p>\n","protected":false},"excerpt":{"rendered":"

The increasing dominance of video ads. Though video advertisements are certainly nothing new for social media giants like YouTube and Facebook, the news of Google entering the fray with\u00a0in-SERP video advertising\u00a0will change the whole spectrum of online advertisement. This also suggests the increasing acceptance of video ads among users and, as the trend continues, we […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[30,21,28,27,20],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/847"}],"collection":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/comments?post=847"}],"version-history":[{"count":1,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/847\/revisions"}],"predecessor-version":[{"id":848,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/847\/revisions\/848"}],"wp:attachment":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/media?parent=847"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/categories?post=847"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/tags?post=847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}