Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you’re not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you’re missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.<\/p>\n

Social Media Marketing 101: What Is Social Media Marketing?<\/h2>\n

Social media marketing<\/strong>, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals. Social media marketing includes activities like posting text and image updates, videos, and and other content that drives audience engagement, as well as\u00a0paid social media advertising.<\/p>\n

We\u2019ve created this guide to provide you with an introduction to social media marketing and some starter\u00a0social media marketing tips\u00a0and training to improve your business’s social presence.<\/p>\n

With these tips, you can begin developing your own social media marketing expert plan.<\/p>\n

Social Media and Marketing: Start With a Plan<\/h2>\n

Before you begin creating social media marketing campaigns, consider your business\u2019s goals. Starting a social media marketing campaign without a\u00a0social strategy\u00a0in mind is like wandering around a forest without a map\u2014you might have fun, but you’ll probably get lost.<\/p>\n

Here are some questions to ask when defining your social media marketing goals:<\/p>\n

\n
• What are you hoping to achieve through social media marketing?<\/li>\n
• Who is your target audience?<\/li>\n
• Where would your target audience hang out and how would they use social media?<\/li>\n
• What message do you want to send to your audience with social media marketing?<\/li>\n<\/ul>\n

  Your business type should inform and drive your social media marketing strategy.<\/p>\n

  How Social Media Marketing Can Help You Meet Your Marketing Goals<\/h2>\n

  Social media marketing can help with a number of goals, such as:<\/p>\n

  \n
  • Increasing website traffic<\/li>\n
  • Building conversions<\/li>\n
  • Raising brand awareness<\/li>\n
  • Creating a brand identity and positive brand association<\/li>\n
  • Improving communication and interaction with key audiences<\/li>\n<\/ul>\n

    The bigger and more engaged your audience is on social media networks, the easier it will be for you to achieve every other marketing goal on your list!<\/p>\n

    Best Social Media Marketing Tips<\/h2>\n

    Ready to get started with marketing on social media? Here are a few social media marketing tips to kick off your social media campaigns.<\/p>\n

    \n
    • Social Media Content Planning<\/strong>\u2014 As discussed previously, building a social media marketing plan is essential. Consider\u00a0keyword research\u00a0and competitive research to help brainstorm content ideas that will interest your target audience. What are other businesses in your industry doing to drive engagement on social media?<\/li>\n
    • Great Social Content<\/strong>\u2014 Consistent with other areas of online marketing, content reigns supreme when it comes to social media marketing. Make sure you post regularly and offer truly valuable information that your ideal customers will find helpful and interesting. The content that you share on your social networks can include\u00a0social media images, videos, infographics, how-to guides and more.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

      Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you’re not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you’re missing out! Great marketing on social media can bring […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[30,21,28,27,20],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/828"}],"collection":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/comments?post=828"}],"version-history":[{"count":3,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/828\/revisions"}],"predecessor-version":[{"id":831,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/828\/revisions\/831"}],"wp:attachment":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/media?parent=828"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/categories?post=828"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/tags?post=828"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}