Reputation management activities follow a few basic ground rules. These are some of the most important concepts to keep in mind.<\/p>\n
Authority and longevity.<\/strong>\u00a0Sites of a higher quality tend to rank more strongly in the search results. How do search engines figure out which sites are better quality? One of the most important measures is how long the site has been online. That\u2019s why it\u2019s never too early to start with reputation management.<\/p>\n 1 oz prevention = 1 lb cure.<\/strong>\u00a0Most online reputation issues arise because someone (or some business) has let other people dominate the conversation. A blockade of good, strong content firmly under your control creates a buffer against unwelcome surprises. It makes it that much harder for negative or misleading results to jump to the top results.<\/p>\n Avoid visiting negative sites.<\/strong>\u00a0If something misleading or defamatory appears online, resist the urge to visit it. The more traffic you send to negative sites, the more authoritative they look to search engines.<\/p>\n Deleting is impossible.<\/strong>\u00a0Short of hacking into the offending site, there\u2019s no effective way to delete sites you don\u2019t like. Reputation management is not about sweeping issues under the rug, it\u2019s about building a strong positive reputation.<\/p>\n Don\u2019t bother with take-down requests.<\/strong>\u00a0It is extremely rare that an online reputation problem can be handled by having your lawyer write a cease-and-desist letter to the website owner. Legally speaking, the website is not usually required to comply, and even if it does, it\u2019s extremely easy for the original poster (or someone else) to republish the material on any number of new sites.<\/p>\n Quality and diversity.<\/strong>\u00a0The best reputation management plans generate a wide range of unique, high-quality content published across multiple sources. When everyone is telling the same story, people (and search engines) are more likely to believe it.<\/p>\n Avoid shortcuts.<\/strong>\u00a0Some people try to bury online reputation problems by posting the same or similar text across dozens of low-quality sites. Don\u2019t do this. It looks suspicious, and it\u2019s easy for search engines to spot. You\u2019ll end up spending a lot of time and money creating sites without any staying power.<\/p>\n There\u2019s a lot you can do to jump-start your online reputation. Make sure you cover the basics.<\/strong><\/p>\n Create profiles<\/strong>\u00a0on as many social media sites as you can reasonably manage (Twitter, Vine, Facebook, etc.).<\/p>\n Claim profiles<\/strong>\u00a0on pages that may have been created without your knowledge (e.g. sites like PeekYou and Google+ automatically create profiles with your information). ReputationDefender provides a free scan to help with this.<\/p>\n Promote yourself professionally<\/strong>\u00a0by offering your expertise on message boards, question and answer sites, and professional listings for your industry.<\/p>\n Update, update, update.<\/strong>\u00a0A blog with one entry doesn\u2019t rank particularly well in the search results; you need to keep hammering away at your pages with fresh content on a regular basis.<\/p>\n Monitor consistently for changes<\/strong>\u00a0in your search results. Where are your efforts ranking? Where has the unwanted content moved?<\/p>\n Get a digital hobby<\/strong>\u00a0that leaves a trail. Games or groups on Tumblr or sites where you\u2019re given the option to comment and continuously post content easily are good options. Or take up photography and share your work on sites like DeviantArt or Flickr.<\/p>\n Use your real name<\/strong>\u00a0when choosing usernames, and credit yourself for the content you post. If you\u2019re trying to take control of the search results for your name, you have to use your real name as often as possible.<\/p>\n","protected":false},"excerpt":{"rendered":" Reputation management activities follow a few basic ground rules. These are some of the most important concepts to keep in mind. Authority and longevity.\u00a0Sites of a higher quality tend to rank more strongly in the search results. How do search engines figure out which sites are better quality? One of the most important measures is […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[19,13,17,31,18],"class_list":["post-813","post","type-post","status-publish","format-standard","hentry","category-internet-marketing-internet-marketing","tag-best-online-marketing-company","tag-internet-marketing-india","tag-online-marketing-companies-new-delhi","tag-online-marketing-company","tag-search-engine-marketing-new-delhi"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/813","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/comments?post=813"}],"version-history":[{"count":3,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/813\/revisions"}],"predecessor-version":[{"id":816,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/813\/revisions\/816"}],"wp:attachment":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/media?parent=813"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/categories?post=813"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/tags?post=813"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Reputation management first steps<\/h1>\n