First, 96% of survey participants use social media marketing, and 92% of those agree or strongly agree with the phrase, \u201cSocial media marketing is important for my business.\u201d Keep in mind that participants self-selected from a pool of over 300,000, and therefore are probably more interested in social media marketing than people who did not respond.<\/p>\n
The majority of respondents carry out social media marketing on Facebook. The chart below shows that 93% use Facebook, ahead of Twitter at 79%. In the coming year, 62% of respondents plan to increase their use of Facebook for marketing purposes. Sixty-six percent will increase Twitter, YouTube and LinkedIn activity.<\/p>\n
Breaking down\u00a0Social Media Marketing Industry Report<\/em>\u00a0averages is useful. B2B respondents for this survey report that LinkedIn is their number-one choice for social networking.<\/p>\n B2C companies, on the other hand, go to Facebook first and in larger numbers. This makes sense because B2B businesses are looking for the marketing people, facilities managers, buyers and others who rely on LinkedIn for industry connections and news. Facebook is comprised of nearly every consumer on the planet.<\/p>\n Despite the fact that 92% of small businesses agree that social media is important for their business AND that the majority use Facebook for their social media marketing, most also report that they don\u2019t know whether their Facebook outreach is \u201cworking.\u201d<\/p>\n \u201cWorking\u201d may mean building brand awareness and relationships with customers. It could also mean bringing in more leads and sales. The bottom line is that the majority of small businesses either don\u2019t know if Facebook achieves the goals they\u2019ve set or it does NOT achieve those goals. It could also mean they have no goals or they haven\u2019t bothered to measure their progress toward goals. Shockingly, despite the high numbers using Facebook, just one in three self-employed respondents characterize Facebook efforts as \u201ceffective.\u201d<\/p>\n Because of the crush of responsibilities they have, small business owners worry about the time it takes to keep an audience engaged on social channels. Tools like Hootsuite and Post Planner cut down on time spent, but social media marketing still requires significant time. These figures give small business owners and marketers a clear idea of the time competitors are investing.<\/p>\n Even though \u201cincreased exposure\u201d is more difficult to measure than a metric like traffic or bounce rate, marketers and small business owners rank it the number-one benefit of marketing on social media.<\/p>\n The chart above indicates that 77% of the survey\u2019s nearly 4,000 respondents have appreciated the traffic that comes to their sites via social referral (clicking from Facebook or LinkedIn to the website for a blog post or landing page offer). Google Analytics and other tools make getting this data possible, even easy.<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" #1: Social Media Critical for Small Business First, 96% of survey participants use social media marketing, and 92% of those agree or strongly agree with the phrase, \u201cSocial media marketing is important for my business.\u201d Keep in mind that participants self-selected from a pool of over 300,000, and therefore are probably more interested in social […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[19,13,17,31,18],"class_list":["post-765","post","type-post","status-publish","format-standard","hentry","category-internet-marketing-internet-marketing","tag-best-online-marketing-company","tag-internet-marketing-india","tag-online-marketing-companies-new-delhi","tag-online-marketing-company","tag-search-engine-marketing-new-delhi"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/765","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/comments?post=765"}],"version-history":[{"count":2,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/765\/revisions"}],"predecessor-version":[{"id":767,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/765\/revisions\/767"}],"wp:attachment":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/media?parent=765"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/categories?post=765"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/tags?post=765"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}#4: Most Small Business Marketers Don\u2019t Know if Facebook Efforts Are Working<\/h3>\n
#6: Most Small Businesses Spend 6 Hours or More Weekly on Social Media<\/h3>\n
#7: Small Businesses Identify Increased Exposure as Social\u2019s Top Benefit<\/h3>\n
#8: Increased Traffic to Website Is Number-Two Benefit of Social Marketing<\/h3>\n