{"id":757,"date":"2017-03-02T05:22:00","date_gmt":"2017-03-02T05:22:00","guid":{"rendered":"http:\/\/webigg.com\/blog\/?p=757"},"modified":"2018-12-08T11:32:53","modified_gmt":"2018-12-08T11:32:53","slug":"your-reputation-is-1-marketing-priority","status":"publish","type":"post","link":"https:\/\/www.webigg.com\/blog\/your-reputation-is-1-marketing-priority\/","title":{"rendered":"Your Reputation is #1 Marketing Priority"},"content":{"rendered":"

Your number one marketing priority should be\u00a0developing a 5-star online reputation<\/strong>. Why? All your other marketing efforts, whether they be online such as SEO, social media, PPC, or offline such as direct mail, magazines, radio, or TV, will ultimately lead the consumer to learn more about you online. There, your less than sterling or non-existent reputation drives them away.<\/p>\n

Most business owners fail to realize is that\u00a0what consumers want is information that will help them feel confident they\u2019re making the best, most well-reasoned purchase<\/strong>. Today, quite a bit of that confidence comes in the form of online reviews reflecting others\u2019 experiences.<\/p>\n

Local Reviews and Reputation<\/strong><\/p>\n

When it comes to taking an active role in developing, building, and protecting your online reputation, you need to keep five points in mind:<\/p>\n

    \n
  1. Range<\/strong>\u2013 While it might seem as though getting a few positive reviews on Google+ or Yelp is all that\u2019s needed, we advocate a wide-ranging approach to online review management. Your business is too important to you and your loved ones to let its success be dictated by one or two companies with no vested interest.1<\/li>\n
  2. Real<\/strong>\u2013 Make sure real client reviews are getting posted. It\u2019s tempting to game the system and pen some glowing reviews, however, it\u2019s not only unethical, you\u2019ll undoubtedly get caught, and that can have some\u00a0unintended Encourage your customers to be as specific as possible. A hallmark of fake reviews is vagueness.<\/li>\n
  3. Recent<\/strong>\u2013 It appears that more recent reviews weigh more heavily by the search engines in terms of ranking. For this reason alone, creating a steady stream of new, positive reviews makes sense. Additionally, the fact that more recent reviews pack more powerful social proof with potential customers than older reviews, and you simply must put systems in place to continually gather reviews.<\/li>\n
  4. Quantity<\/strong>\u2013 Ask yourself: If one dentist has 25 reviews with a 4-star average and the next best has one 5-star review, who are you going to call? Reliability is proven with consistency, particularly where reviews are concerned.<\/li>\n
  5. Quality<\/strong>\u2013 This one is pretty obvious: The higher your reviews, the better your status will be \u2013 within reason. A business with nothing but 5-star ratings can look suspicious but, in general, the more favorable your reviews, the better.<\/li>\n<\/ol>\n

    Make Reviews Part of a Comprehensive Reputation Marketing Strategy<\/strong><\/p>\n

    While review and reputation building arguably may be the single most important online marketing tactic for local businesses in 2013 and beyond, the most successful businesses won\u2019t stop there. Since reviews are most prominently displayed in conjunction with the hyper-local maps of search engines, they don\u2019t generate many leads outside this area.<\/p>\n

    For the vast majority of businesses serving multiple cities from a single location,\u00a0reviews should be just one building block in a larger reputation marketing strategy<\/strong>. That strategy should employ SEO to ensure the company\u2019s website ranks near the top in all the cities they serve for their most important buying phrases. The good news is\u00a0there\u2019s a positive, synergistic relationship between a strong review presence, well-optimized local pages, and an authoritative website<\/strong>.<\/p>\n

    With the dominance mobile devices display in local purchasing, companies should make sure their websites not only rank highly, but are also mobile-friendly with click-to-call, click-to-map, and other navigable engagement features. You want to remove as much friction as possible between your customer\u2019s need and his ability to contact you.<\/p>\n

    One Hidden \u2013 but Powerful \u2013 Benefit of Positive Reviews<\/strong><\/p>\n

    Clearly, your business needs to put a review-gathering, reputation marketing culture, and process in place. The investment you make will return outsized profits from the new customers you\u2019ll attract. But there is one other \u201chidden\u201d benefit that an outstanding online reputation will bring:\u00a0pricing power<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Your number one marketing priority should be\u00a0developing a 5-star online reputation. Why? All your other marketing efforts, whether they be online such as SEO, social media, PPC, or offline such as direct mail, magazines, radio, or TV, will ultimately lead the consumer to learn more about you online. There, your less than sterling or non-existent […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[30,21,28,27,20],"class_list":["post-757","post","type-post","status-publish","format-standard","hentry","category-internet-marketing-internet-marketing","tag-best-online-marketing-company-new-delhi","tag-online-marketing-companies","tag-online-marketing-companies-india","tag-search-engine-marketing-india","tag-social-media-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/757","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/comments?post=757"}],"version-history":[{"count":1,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/757\/revisions"}],"predecessor-version":[{"id":758,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/757\/revisions\/758"}],"wp:attachment":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/media?parent=757"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/categories?post=757"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/tags?post=757"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}