{"id":707,"date":"2017-02-08T07:46:39","date_gmt":"2017-02-08T07:46:39","guid":{"rendered":"http:\/\/webigg.com\/blog\/?p=707"},"modified":"2018-12-08T11:48:44","modified_gmt":"2018-12-08T11:48:44","slug":"landing-page-tricks-that-increase-conversion","status":"publish","type":"post","link":"https:\/\/www.webigg.com\/blog\/landing-page-tricks-that-increase-conversion\/","title":{"rendered":"Landing Page Tricks that Increase Conversion"},"content":{"rendered":"<p>When it comes to business on the Web, conversion is truly king. Whether it\u2019s email subscribers, new accounts or good ole-fashioned purchases, conversion makes or breaks businesses online. Thousands of articles, hundreds of papers and dozens of books have been written on the subject. In fact, a whole discipline,\u00a0Conversion Rate Optimization\u00a0(CRO), has been born out of the intense need to transform traffic into transactions.<\/p>\n<ul>\n<li><strong>Testing<\/strong>\u2013 Start testing before you even start spending. Then, once you\u2019ve found a direction you\u2019re comfortable with, put it to the test immediately. Start with A\/B testing to try larger variations of design and copy, and fine-tune with multivariate testing of discreet elements.<\/li>\n<li><strong>Epic headlines<\/strong>\u2013\u00a0Most people abandon your landing page within 8 seconds, so your headline is often your one and only shot at convincing them to stick around. So be clear and concrete in what you\u2019re offering and what they\u2019ll get out of the deal. If you can\u2019t summarize what the user will get from you in five words or less, keep iterating until you can. In most cases, cute or clever wording doesn\u2019t convert.<\/li>\n<li><strong>Write Killer Copy<\/strong>\u2013 If you\u2019ve hooked them with the headline, you\u2019ll need to land them with awesome copy. Having a\u00a0content strategy\u00a0for your landing pages ensures you tell a compelling story in a way that resonates with your users. You need to communicate the essentials while weaving in the brand narrative, all while maintaining crystalline clarity. Great copy is explicit, bold and direct.<\/li>\n<li><strong>Eliminate Options<\/strong>\u2013 Don\u2019t create analysis paralysis for your visitors.\u00a0Give users one choice, not three, not five. Multiple choices lead to confusion and confusion leads to \u2026 well, no where good. Eliminate choice and you make the conversion option easier to understand and easier to take action on. And less friction means more conversions.<\/li>\n<li><strong>Keep it above the fold<\/strong>\u2013 As designers, we hate the notion of boxing ourselves into the top 600 pixels of the design. But the fact is, people don\u2019t scroll on a landing page unless they\u2019re really, really intrigued. Don\u2019t bury the good stuff, particularly main benefits and the call to action. Keep it up top and easy to digest in that initial eight-second look. If you go long, repeat the call to action near the bottom of your page to save the user the scroll back up.<\/li>\n<li><strong>Try a Video<\/strong>\u2013 Need to do some product \u2018splanin? Try\u00a0a video that shows off the benefits of the product in action. Pay attention to the video thumbnail, too. That\u2019s what users will see when they first hit the page. Yobongo saw a\u00a09% increase in conversions\u00a0when they changed their video thumbnail.<\/li>\n<li><strong>Use Social Proof<\/strong>\u2013 Logos, Likes, Pins \u2013 whatever it is, show the visitor that other people love your stuff. When visitors lack information they\u2019ll turn to what others have done to help guide their decision. Reinforce the conversion with respected logos, testimonials and other points of social proof that help a visitor on the fence make the decision you want them to make.<\/li>\n<li><strong>Design for Context<\/strong>\u2013 Different inbound traffic sources have different needs and expectations. Someone coming from an article or lengthy blog post needs less information than someone coming from a Tweet. Each user has different needs based on their inbound source.\u00a0<\/li>\n<li><strong>Craft your Buttons Carefully<\/strong>\u2013\u00a0Buttons count, big time. In many cases they\u2019re the primary call to action. So pay attention to the look, feel, shape, color, size and placement of your buttons. And be sure to test. Simple changes can have a big impact.<\/li>\n<li><strong>Keep it Sexy<\/strong>\u2013 Design wins. Great looking pages convey expertise and professionalism. They create trust and security simply by being better than the other options out there. So pay attention to design. The\u00a0quality of design transfers to the quality of the product or service\u00a0the visitor is considering. A bad design can hurt conversion for an amazing product or company. A great design can super-charge your conversions.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to business on the Web, conversion is truly king. Whether it\u2019s email subscribers, new accounts or good ole-fashioned purchases, conversion makes or breaks businesses online. Thousands of articles, hundreds of papers and dozens of books have been written on the subject. In fact, a whole discipline,\u00a0Conversion Rate Optimization\u00a0(CRO), has been born out [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[19,13,17,31,18],"class_list":["post-707","post","type-post","status-publish","format-standard","hentry","category-internet-marketing-internet-marketing","tag-best-online-marketing-company","tag-internet-marketing-india","tag-online-marketing-companies-new-delhi","tag-online-marketing-company","tag-search-engine-marketing-new-delhi"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/707","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/comments?post=707"}],"version-history":[{"count":1,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/707\/revisions"}],"predecessor-version":[{"id":708,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/707\/revisions\/708"}],"wp:attachment":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/media?parent=707"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/categories?post=707"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/tags?post=707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}