The search marketing industry, providing search engine ranking or search engine marketing type services to website owners, is, give or take a year or two, about 15 years old now.\u00a0<\/p>\n
There are several ways to define SEO Ethics, and it really depends on what your end goal is. Are we trying to define what is ethical SEO and what is not ethical SEO? Because let’s just take one look at that:<\/p>\n
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But lately, let’s say in the last five years or so, there have been lots of SEO companies who have taken their clients’ money and participated in link schemes in an effort to get the client higher search engine rankings. Link schemes like this:<\/p>\n
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As an SEO company or someone providing SEO services for hire, one needs to make sure that they are not deceiving the client or website owner. Deceiving a client or website owner could mean something along the lines of:<\/p>\n
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Is it the basic “SEO Ethics” of performing search engine optimization for a website that we’re after when defining “SEO Ethics”? Because if that’s the case, then we need to look as far as the Google Webmaster Guidelines. Or is it much greater than that? Do “SEO Ethics” need to actually define the search marketing industry as a whole? Do we really need to put a “code of SEO ethics” in place so that search marketers (or SEOs, for that matter), get rid of the stigma that I despise: “SEOs are just selling snake oil”?<\/p>\n
We absolutely do not need the SEO Police. If we were to define an SEO Code of Ethics, then frankly that code is only as good as the enforcement of those ethics. We all know what happens in a town when speed limit signs are put up: but as soon as word gets out that the police never pull people over for speeding, then what’s the point? People ignore those speed limits.<\/p>\n","protected":false},"excerpt":{"rendered":"
The search marketing industry, providing search engine ranking or search engine marketing type services to website owners, is, give or take a year or two, about 15 years old now.\u00a0 There are several ways to define SEO Ethics, and it really depends on what your end goal is. Are we trying to define what is […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[30,21,28,27,20],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/676"}],"collection":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/comments?post=676"}],"version-history":[{"count":2,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/676\/revisions"}],"predecessor-version":[{"id":678,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/676\/revisions\/678"}],"wp:attachment":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/media?parent=676"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/categories?post=676"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/tags?post=676"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}