{"id":555,"date":"2016-08-01T12:12:55","date_gmt":"2016-08-01T12:12:55","guid":{"rendered":"http:\/\/webigg.com\/blog\/?p=555"},"modified":"2018-12-10T04:32:40","modified_gmt":"2018-12-10T04:32:40","slug":"how-to-use-social-media-for-marketing-know-your-platform","status":"publish","type":"post","link":"https:\/\/www.webigg.com\/blog\/how-to-use-social-media-for-marketing-know-your-platform\/","title":{"rendered":"How to Use Social Media for Marketing: Know Your Platform"},"content":{"rendered":"

We\u2019ve put together a brief overview on\u00a0how to use social media for marketing<\/strong>\u00a0according to each platform\u2019s unique environment. Various social media marketing sites will require different techniques, so develop a unique strategy tailored for each platform.<\/p>\n

Facebook<\/strong><\/p>\n

Facebook\u2019s casual, friendly environment requires an active\u00a0social media marketing strategy <\/strong>that begins with creating a Facebook Business Fan Page. \u00a0You will want to pay careful attention to layout, as the visual component is a key aspect of the Facebook experience. Social media marketing for business pages revolves around furthering your conversation with audiences by posting industry-related articles, images, videos, etc.<\/p>\n

Facebook\u00a0is a place people go to relax and chat with friends, so keep your tone light and friendly.<\/p>\n

Google+<\/strong><\/p>\n

Google+\u00a0is the new Facebook competitor, and it promotes the same fun, casual atmosphere. On Google+ you can upload and share photos, videos, links, and view all your +1s. Also take advantage of Google+ circles, which allow you to segment your followers into smaller groups, enabling you to share information with some followers while barring others. For example, you might try creating a \u201csuper-fan\u201d circle, and share special discounts and exclusive offers only with that group.<\/p>\n

You can also try hosting video conferences with Hangouts and experiment using the Hangout feature in some fun, creative ways. Some social media marketing ideas: if you’re a salon, host a how-to session on how to braid your hair. If you own a local bookstore, try offering author video chats. If you’re feeling adventerous, invite your +1s to your Google+ Community. Google+ Communities will allow you to listen into your fan’s feedback and input, truly putting the social back into social media.<\/p>\n

Pinterest<\/strong><\/p>\n

Pinterest\u00a0is the latest in\u00a0social media marketing trends<\/strong>. Pinterest\u2019s image-centered platform is ideal for retail, but anyone can benefit from using Pinterest for social media purposes.<\/p>\n

Pinterest allows small businesses to showcase their own product offerings while also developing their own brand\u2019s personality with some unique pinboards.<\/p>\n

Twitter<\/strong><\/p>\n

Twitter\u00a0is the\u00a0social media marketing tool\u00a0that lets you broadcast your updates across the web. Follow tweeters in your industry or related fields, and you should gain a steady stream of followers in return.<\/p>\n

Mix up your official-related tweets about specials, discounts, and news updates with some fun and quirky tweets interspersed. Be sure to retweet when a customer has something nice to say about you, and don\u2019t forget answer people\u2019s questions when possible.\u00a0 Using Twitter as a social media marketing tool revolves around dialog and communication, so be sure to interact as much as possible<\/p>\n

LinkedIn<\/strong><\/p>\n

LinkedIn\u00a0is one of the more professional social media marketing sites. LinkedIn Groups is a great venue for entering into a professional dialog with people in similar industries and provides a place to share content with like-minded individuals.\u00a0<\/p>\n

Encourage customers or clients to give your business a\u00a0recommendation<\/strong>\u00a0on your LinkedIn profile. Recommendations makes your business appear more credible and reliable for new customers. Also browse the Questions section of LinkedIn; providing answers helps you get established and earns trust.<\/p>\n

YouTube<\/strong><\/p>\n

YouTube\u00a0is the number one place for creating video content, with can be an incredibly powerful social media marketing tool. Many businesses try to create video content with the aim of having their video \u201cgo viral,\u201d but in reality those chances are pretty slim. Instead, focus on creating useful, instructive \u201chow-to\u201d videos. These how-to videos also have the added benefit of ranking on the video search results of Google, so don’t under-estimate the power of video content!<\/p>\n","protected":false},"excerpt":{"rendered":"

We\u2019ve put together a brief overview on\u00a0how to use social media for marketing\u00a0according to each platform\u2019s unique environment. Various social media marketing sites will require different techniques, so develop a unique strategy tailored for each platform. Facebook Facebook\u2019s casual, friendly environment requires an active\u00a0social media marketing strategy that begins with creating a Facebook Business Fan […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[19,13,17,31,18],"class_list":["post-555","post","type-post","status-publish","format-standard","hentry","category-internet-marketing-internet-marketing","tag-best-online-marketing-company","tag-internet-marketing-india","tag-online-marketing-companies-new-delhi","tag-online-marketing-company","tag-search-engine-marketing-new-delhi"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/555","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/comments?post=555"}],"version-history":[{"count":1,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/555\/revisions"}],"predecessor-version":[{"id":556,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/555\/revisions\/556"}],"wp:attachment":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/media?parent=555"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/categories?post=555"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/tags?post=555"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}