Social media marketing is the \u201cnext big thing,\u201d a temporary yet powerful fad that must be taken advantage of while it\u2019s still in the spotlight. To others, it\u2019s a buzzword with no practical advantages and a steep, complicated learning curve.<\/p>\n
Increased Brand Recognition.\u00a0<\/strong>Every opportunity you have to syndicate your content\u00a0and increase your visibility is valuable. Your social media networks are just new channels for your brand\u2019s voice and content. This is important because it simultaneously makes you easier and more accessible for new customers, and makes you more familiar and recognizable for existing customers. For example, a frequent Twitter user could hear about your company for the first time only after stumbling upon it in a newsfeed. Or, an otherwise apathetic customer might become better acquainted with your brand after seeing your presence on multiple networks.<\/p>\n Improved brand loyalty.\u00a0<\/strong>According to a\u00a0report published by Texas Tech University, brands who engage on social media channels enjoy higher loyalty from their customers. The report concludes \u201cCompanies should take advantage of the tools social media gives them when it comes to connecting with their audience. A strategic and open social media plan could prove influential in morphing consumers into being brand loyal.\u201d Another\u00a0study published by Convince & Convert found that 53% of Americans who follow brands in social are more loyal to those brands.<\/p>\n More Opportunities to Convert.\u00a0<\/strong>Every post you make on a social media platform is an opportunity for customers to convert. When you build a following, you\u2019ll simultaneously have access to new customers, recent customers, and old customers, and you\u2019ll be able to interact with all of them. Every blog post, image, video, or comment you share is a chance for someone to react, and every reaction could lead to a site visit, and eventually a conversion. Not every interaction with your brand results in a conversion, but every positive interaction increases the likelihood of an eventual conversion. Even if your click-through rates are low, the sheer number of opportunities you have on social media is significant.<\/p>\n Higher conversion rates.<\/strong>\u00a0Social media marketing results in higher conversion rates in a few distinct ways. Perhaps the most significant is its\u00a0humanization element; the fact that brands become more humanized by interacting in social media channels. Social media is a place where brands can act like people do, and this is important because people like doing business with other people; not with companies.<\/p>\n Additionally,\u00a0studies have shown\u00a0that social media has a 100% higher lead-to-close rate than outbound marketing, and a higher number of social media followers tends to improve trust and credibility in your brand, representing social proof. As such, simply building your audience in social media can improve conversion rates on your existing traffic.<\/p>\n","protected":false},"excerpt":{"rendered":" Social media marketing is the \u201cnext big thing,\u201d a temporary yet powerful fad that must be taken advantage of while it\u2019s still in the spotlight. To others, it\u2019s a buzzword with no practical advantages and a steep, complicated learning curve. Increased Brand Recognition.\u00a0Every opportunity you have to syndicate your content\u00a0and increase your visibility is valuable. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[30,21,28,27,20],"class_list":["post-553","post","type-post","status-publish","format-standard","hentry","category-internet-marketing-internet-marketing","tag-best-online-marketing-company-new-delhi","tag-online-marketing-companies","tag-online-marketing-companies-india","tag-search-engine-marketing-india","tag-social-media-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/553","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/comments?post=553"}],"version-history":[{"count":1,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/553\/revisions"}],"predecessor-version":[{"id":554,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/553\/revisions\/554"}],"wp:attachment":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/media?parent=553"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/categories?post=553"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/tags?post=553"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}