Deciding to implement a blog on your website is no minor feat.\u00a0 When redesigning their websites, nonprofits are often faced with the decision of whether or not to include a blog.\u00a0 We know blogs are trendy and popular.\u00a0 But what are the concrete benefits that a nonprofit can hope to gain from incorporating a blog into its new website?<\/p>\n
The variety of topics you can cover in a blog can help you drive a lot of search traffic you may otherwise not get.\u00a0 The key here is to pick topics for blog posts that are related to your services but may target different aspects of your organization than the rest of your website content.<\/p>\n
If your blog posts are providing value to your visitors, there\u2019s a good chance you\u2019ll eventually start getting people linking to your posts.\u00a0 Search engines decide how popular you are (and factor this into how high you should rank) partially based on your inbound links.\u00a0 While there is a lot more that goes into search rankings, having inbound links to your website definitely helps you rank higher.\u00a0 And blog posts are much more linkable than something like your \u201cAbout Us\u201d page.<\/p>\n
Understanding the impact of fresh content on SEO is pretty involved, but there\u2019s research to support the belief that all other things being equal, in many cases fresh content will often rank better than old, stale content.\u00a0 Since chances are you\u2019re not going to significantly overhaul your \u201cContact Us\u201d page on a regular basis, your blog is a great opportunity to routinely infuse fresh content into your site.\u00a0<\/p>\n
There\u2019s an old adage that in order to teach something, you must really understand it.\u00a0 The same holds true for blogging.\u00a0 Writing posts on topics related to your mission can help to shape the way you think about your mission altogether.\u00a0 In order to provide valuable content, you\u2019ll inevitably have to stay informed on what\u2019s happening in your field.\u00a0 You\u2019ll also get a lot of practice explaining your mission and various aspects of your nonprofit in ways that are clear and understandable.\u00a0 All of this will help you not only with blogging, but also in the way you think about and explain your organization to those interested in your cause.<\/p>\n
The internet is crowded.\u00a0 Chances are there are other organizations, possibly even in your city that have a mission very similar to yours.\u00a0 A blog can be a great way for you to stand out.<\/p>\n
If you remain focused on providing value to your website visitors, a blog can help you to become regarded as something of an expert in your field.\u00a0 Anyone can say they know a lot about a topic.\u00a0 But a blog is a chance for you to prove to visitors that you actually know what you\u2019re talking about.<\/p>\n
Chances are you have way more stories about your impact as an organization than you can reasonably put on one webpage.\u00a0 These stories can make great blog posts.\u00a0 You can show the concrete positive impact your nonprofit is having on an ongoing basis in the community you serve.<\/p>\n
There\u2019s a good chance most of the events you host don\u2019t get a whole lot of media coverage.\u00a0 Cover it yourself.\u00a0 Take photos and videos from the event and craft a blog post.\u00a0 Talk about the purpose of the event and what you were able to achieve.\u00a0 Talk about what you\u2019ll do differently next time.\u00a0 Talk about ways that people who are interested in the event can stay involved or get in touch with your organization.<\/p>\n
Your blog is a great opportunity for you to show off your nonprofit\u2019s personal side that may not make it into your more traditional marketing.\u00a0 Show your staff around the office or out in the field.\u00a0 Give potential donors and volunteers a feel for the people behind the organization.<\/p>\n","protected":false},"excerpt":{"rendered":"
Deciding to implement a blog on your website is no minor feat.\u00a0 When redesigning their websites, nonprofits are often faced with the decision of whether or not to include a blog.\u00a0 We know blogs are trendy and popular.\u00a0 But what are the concrete benefits that a nonprofit can hope to gain from incorporating a blog […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[19,13,17,31,18],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/541"}],"collection":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/comments?post=541"}],"version-history":[{"count":2,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/541\/revisions"}],"predecessor-version":[{"id":543,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/541\/revisions\/543"}],"wp:attachment":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/media?parent=541"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/categories?post=541"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/tags?post=541"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}