Content marketing strategy doesn\u2019t create itself. It\u2019s the result of clear intention, careful planning, and focused execution. As Carmen Hill, social media and content strategist at Babcock & Jenkins, puts it, \u201cWhether it\u2019s a targeted campaign or a comprehensive program, you need to plant a strong foundation of content that attracts prospects at every stage of the buyer\u2019s journey, seeding awareness and nurturing ongoing interest.\u201d<\/p>\n
Here are some of the best practices:<\/p>\n
Content marketing is not a short-term affair; it\u2019s a longterm commitment that requires continual collaboration and engagement to succeed. This means you\u2019ll most likely need to sell the idea to the executive team, as well as other key people or departments within your organization.<\/p>\n
One effective technique for getting internal buy-in begins with not talking about content marketing at all. (At least not initially.) Instead, focus on your stakeholders\u2019 goals and pain points, even their bonus systems \u2013 those areas that affect their own success. Then introduce content marketing as a valuable way for them to get better results.<\/p>\n
Content marketing isn\u2019t about selling. It\u2019s about educating, entertaining, or otherwise informing your readers in order to earn their trust over time.<\/p>\n
To be successful, you need to understand who your audience is \u2013 and what they want and need from you \u2013 in order to gauge how much viable content you already have and what content you\u2019ll need to create.\u00a0<\/p>\n
To identify the depth and breadth of content that will resonate with your audience segments, it\u2019s essential to focus on what they want. Which means you have to do some research to find out what\u2019s already out there\u2026 and what\u2019s missing.<\/p>\n
Here are some key elements to get you started.<\/p>\n
Content marketing is about helping your current and future customers solve an issue that\u2019s important to them. To do this, your content needs to facilitate conversations among influencers, stakeholders, and decision makers, giving them the confidence to take the next step. If it doesn\u2019t, your content marketing strategy will fail. (Or at the very least under-achieve its goal.)<\/p>\n
The business success of a search engine company is completely dependent on satisfying the human searcher. As a result, the search engines are constantly leapfrogging each other to deliver better results, creating an ever-shifting landscape that can leave marketers frustrated. Google, for example, typically makes between 500-600 algorithm changes per year. While most are inconsequential, a few are major enough to impact your SEO efforts.<\/p>\n
Developing the volume of content necessary to fuel a content program is a challenge. Try using the Rule of 5 \u2013 use one piece of content in five distinct ways. Five may not always be the optimal number, the goal is to extend the life of your content by using it in multiple ways, offering it in multiple formats, and distributing it everywhere.<\/p>\n
Good content marketing establishes long-term, trusted relationships with current and future customers by regularly delivering high-quality, relevant, and valuable information. In addition, it can bolster your SEO and brand positioning.<\/p>\n
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Content marketing strategy doesn\u2019t create itself. It\u2019s the result of clear intention, careful planning, and focused execution. As Carmen Hill, social media and content strategist at Babcock & Jenkins, puts it, \u201cWhether it\u2019s a targeted campaign or a comprehensive program, you need to plant a strong foundation of content that attracts prospects at every stage […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[30,21,28,27,20],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/508"}],"collection":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/comments?post=508"}],"version-history":[{"count":3,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/508\/revisions"}],"predecessor-version":[{"id":511,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/508\/revisions\/511"}],"wp:attachment":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/media?parent=508"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/categories?post=508"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/tags?post=508"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}