When it comes to marketing online, you\u2019ve probably already heard that \u201ccontent marketing\u201d is one of the best ways to spread the world about your site and position yourself as an industry expert. But content marketing is not the same as churning out blog posts day after day.\u00a0<\/p>\n
There\u2019s more to a great blog post than just words on a screen. What follows is my list of essential ingredients for a successful blog post. If you\u2019ve been focusing on just publishing words each day, step back, consider this list, and find out how your blog might improve.\u00a0<\/p>\n
The most important part of a blog post is the headline and suddenly everyone is trying to do Buzzfeed style headlines. \u201cThis is why the Apple watch is not round.\u201d \u00a0\u201cYou\u2019ll never believe what Facebook will unveil next.\u201d With such headlines, you raise the expectation level of the audience but\u00a0when they read the actual article, they are often disappointed. Write\u00a0boring headlines that may not be cute or clever but are accurate. Your readers should be able to guess what the article is all about by looking at the headline itself.<\/p>\n
Avoid\u00a0guest blogging. Yes, it would help raise your profile if you manage to write for a reputed and authoritative site but 99% of the guest blogging is done with the sole purpose of gaining links and that\u2019s just waste effort. Also, as your website grows popular, you\u2019ll find that\u00a0big sites are approaching you to for permission to republish your stuff. They will promise you eyeballs in return for your content but that won\u2019t actually happen \u2013 people will just read your content on their site and move on.<\/p>\n
Always use good images or screenshots with your blog posts. This helps for two reasons \u2013 one, when people share your content on social sites, your story may stand out in the crowded news feed because of that image thumbnail. You can also use images to draw the visitor\u2019s attention to any part on the story that you want to emphasize and if your articles are long, images can work as visual break points. And it goes with saying that you should only use\u00a0free images\u00a0that are in the public domain or under\u00a0Creative Commons.<\/p>\n
Good and useful content will spread on its own but, occasionally, you can also pitch other bloggers in your niche. The other set of people who\u00a0you should pitch\u00a0are your blog commentators and people who have previously shared your stories on social sites. They love your blog and will happily evangelize your content again.<\/p>\n
Your \u201cabout\u201d page is your chance to convert a new visitor into a regular one. Show off your best stuff, \u00a0link to your popular stories, make it easy for people to subscribe to your content and include mentions in the mainstream media \u2013 this will make your bio more credible to someone who doesn\u2019t know you.<\/p>\n
Page views give an ego boost but the more important metrics are the returning visitor count, the bounce rate and the amount of time that people are spending on your\u00a0pages. If they are landing on a page and leaving in a split-second, you should diagnose the reason \u2013 maybe they aren\u2019t finding the information on the page, maybe the title does not accurately tell what the page is all about, maybe your site is slow or the typography is to be blamed.<\/p>\n
Everyone can have a blog but what separates you from other blogs is your expertise in the field, your writing skills and most important credibility. The editorial should be completely separate from the business side of the blog.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"
When it comes to marketing online, you\u2019ve probably already heard that \u201ccontent marketing\u201d is one of the best ways to spread the world about your site and position yourself as an industry expert. But content marketing is not the same as churning out blog posts day after day.\u00a0 There\u2019s more to a great blog post […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[30,21,28,27,20],"class_list":["post-467","post","type-post","status-publish","format-standard","hentry","category-internet-marketing-internet-marketing","tag-best-online-marketing-company-new-delhi","tag-online-marketing-companies","tag-online-marketing-companies-india","tag-search-engine-marketing-india","tag-social-media-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/467","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/comments?post=467"}],"version-history":[{"count":1,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/467\/revisions"}],"predecessor-version":[{"id":468,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/467\/revisions\/468"}],"wp:attachment":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/media?parent=467"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/categories?post=467"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/tags?post=467"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}