{"id":444,"date":"2016-05-03T02:39:17","date_gmt":"2016-05-03T02:39:17","guid":{"rendered":"http:\/\/webigg.com\/blog\/?p=444"},"modified":"2018-12-10T05:14:11","modified_gmt":"2018-12-10T05:14:11","slug":"about-google-adwords","status":"publish","type":"post","link":"https:\/\/www.webigg.com\/blog\/about-google-adwords\/","title":{"rendered":"About Google AdWords"},"content":{"rendered":"<p>Google AdWords is one of the top advertising systems in the world and its inception changed the way self-serve advertising works forever. When businesses use AdWords, they make about\u00a0$2 for every $1 they spend. Currently, more than 1.2 million businesses use the service. Despite the popularity of AdWords, however, many marketers still have questions about how the platform works. Here are answers to the five most common questions marketers ask:<\/p>\n<p>According to Google, landing page experience is evaluated according to the following things:<\/p>\n<ul>\n<li>Relevance and usefulness of page content<\/li>\n<li>Trustworthiness of page content<\/li>\n<li>Ease of navigation\n<\/li>\n<\/ul>\n<p>When a landing page is irrelevant or slow to load, viewers will leave at higher rates. This tells Google that the landing page is poorly constructed, which results in a negative Ad Rank. When pages boast quick load times and high levels of relevance, though, they\u2019re likely to earn a higher Quality Score. This, in turn, creates a higher Ad Rank over time.<\/p>\n<p>Modified broad match was\u00a0introduced by Google in 2010\u00a0and is one of three types of matches: broad match, phrase match and exact match. Essentially, broad match displays ads for synonyms and word stems of synonyms. For example, if you\u2019ve targeted the keywords \u201crunning + shoes,\u201d a broad match keyword might appear for \u201cbest running shoes, running sneakers, running tips,\u201d and \u201cshoes for running.\u201d<\/p>\n<p>While broad match has been met with mixed reviews over the past five years (many marketers accuse the service of stealing advertising budgets and driving irrelevant traffic to an ad), the foundational intention of this software is to bring in the broadest possible audience for your ads. Unfortunately, when you get ad impressions that don\u2019t align with the original purpose of the search query, your click through rate (CTR) can suffer.\u00a0<\/p>\n<p>From Google\u2019s perspective, \u201cnegative keywords\u201d are keywords that let the search engine know where you<em>don\u2019t<\/em>\u00a0want your ads to appear. This prevents you from wasting money on unwanted clicks and ensures that the traffic you\u2019re getting is relevant and purposeful.<\/p>\n<p>First of all, let\u2019s define Quality Score. The Quality Score is generally considered to be a number that represents your account\u2019s health. Therefore, high Quality Scores produce better advertising results. The formula for determining CPC\u00a0is as follows:<\/p>\n<p><em>The ad rank of the advertiser who ranks immediately below you\/Quality Score + 1 cent = CPC<\/em><\/p>\n<p>Because of this formula, it\u2019s possible for advertisers who don\u2019t pay as much as their competition to produce a higher ad rank. That being said, CPC bids don\u2019t directly affect quality score and because expected CTRs are based predominantly on\u00a0ads in similar positions, higher CPC bids will not improve your Quality Score.<\/p>\n<p>Quality Scores are based on the ratio of clicks to impressions rather than the total number of clicks. Because of this, keywords that have\u00a0low search volume\u00a0won\u2019t necessarily harm your Quality Score. To bring low-volume keywords up to speed, ensure that the keyword fits seamlessly into your landing page and ad. Alternately, try incorporating the keyword into different versions of ad text.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google AdWords is one of the top advertising systems in the world and its inception changed the way self-serve advertising works forever. When businesses use AdWords, they make about\u00a0$2 for every $1 they spend. Currently, more than 1.2 million businesses use the service. Despite the popularity of AdWords, however, many marketers still have questions about [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[30,21,28,27,20],"class_list":["post-444","post","type-post","status-publish","format-standard","hentry","category-internet-marketing-internet-marketing","tag-best-online-marketing-company-new-delhi","tag-online-marketing-companies","tag-online-marketing-companies-india","tag-search-engine-marketing-india","tag-social-media-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/444","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/comments?post=444"}],"version-history":[{"count":2,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/444\/revisions"}],"predecessor-version":[{"id":446,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/444\/revisions\/446"}],"wp:attachment":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/media?parent=444"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/categories?post=444"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/tags?post=444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}