One of the most asked\u00a0questions I\u00a0receive from\u00a0clients and webmasters is does Google still utilize meta keyword tags in\u00a0SEO ranking factors. Many SEO professionals debate over this controversial issue. The debates are\u00a0based on an\u00a0article published by Matt Cutts\u00a0of Google released in\u00a0September of 2009. The article, which was also accompanied by a video, informed us that Google no longer uses meta keyword tags as a SEO ranking factor.<\/p>\n
As the article above stated, Google has mentioned\u00a0they no longer utilize meta keyword tags in their algorithm for search rankings. Google did say\u00a0that they will not guarantee any perminence in this decision in that there is no promise that it will never be used again, however, they did say\u00a0it was highly unlikely they will use meta tags as a deciding factor in\u00a0the future.\u00a0There are still individuals who believe meta keyword tags can have negative ranking effects by using them on Google, however, I have been unable to substantiate this in my findings or find anything official that backs up this theory.<\/p>\n
It was around the same time in 2009 that Google announced they were no longer using meta keyword tags that Yahoo announced, at their SMX East Conference, that Yahoo\u2019s search engine would also no longer use keyword meta tags in their ranking algorithm. It was this announcement that was followed up with an\u00a0article from Search Engine Land<\/strong>\u00a0specifying\u00a0they conducted an experiment and found the Yahoo statement to be false. Yahoo responded rather quickly to Search Engine Land with this statement:<\/p>\n What changed with Yahoo\u2019s ranking algorithms is that while we still index the meta keyword tag, the ranking importance given to meta keyword tags receives the lowest ranking signal in our system.<\/p>\n Bing has affirmed that\u00a0they do not support the meta keyword tag and have stood by it for a very long time\u00a0<\/p>\n Meta keyword tags should be\u00a0used\u00a0with extreme caution. I have provided information on how Google really does\u00a0not use this as a ranking tool at all anymore and, how the other two major search engines do indeed take a peek at this tag. You should\u00a0treat carefully as improper or spammy use most likely will\u00a0hurt you with Bing, or even have your site marked as spam. If you so choose to use meta keyword tags, be sure to avoid overstuffing the keywords and do not \u00a0include keywords that are not\u00a0related to the specific page you place them on.<\/p>\n The other side of the equation is making sure your competition is not aware of your SEO plan. The downside to meta keyword tags is that, in theory, your competition can easily see exactly which terms you are targeting and in turn can pursue the same terms to rank for. If you choose other methods to attempt to rank for your terms you can do so without giving away the secret sauce to your keyword term list.<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" One of the most asked\u00a0questions I\u00a0receive from\u00a0clients and webmasters is does Google still utilize meta keyword tags in\u00a0SEO ranking factors. Many SEO professionals debate over this controversial issue. The debates are\u00a0based on an\u00a0article published by Matt Cutts\u00a0of Google released in\u00a0September of 2009. The article, which was also accompanied by a video, informed us that Google […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[30,21,28,27,20],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/422"}],"collection":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/comments?post=422"}],"version-history":[{"count":3,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/422\/revisions"}],"predecessor-version":[{"id":425,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/422\/revisions\/425"}],"wp:attachment":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/media?parent=422"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/categories?post=422"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/tags?post=422"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Bing\u2019s Standpoint: Not Much Weight<\/h4>\n
Should You Use Meta Keyword Tags for SEO?<\/h4>\n