{"id":411,"date":"2016-04-18T16:20:34","date_gmt":"2016-04-18T16:20:34","guid":{"rendered":"http:\/\/webigg.com\/blog\/?p=411"},"modified":"2018-12-10T05:17:36","modified_gmt":"2018-12-10T05:17:36","slug":"importance-of-video-testimonials","status":"publish","type":"post","link":"https:\/\/www.webigg.com\/blog\/importance-of-video-testimonials\/","title":{"rendered":"Importance of Video Testimonials"},"content":{"rendered":"

Videos are ubiquitous in today\u2019s online world. By using them on your website\u00a0 you can increase site traffic through attraction marketing.<\/p>\n

Once you have attracted \u2018eyeballs\u2019\u00a0 you then need to convert them into paying customers.<\/p>\n

These days, you have to\u00a0earn\u00a0trust. If you don\u2019t, your business might end up embroiled in a, er, fail-gate. But establishing trust can be a challenge. One study found that\u00a075% of people\u00a0believe that companies don\u2019t tell the truth in their advertising and another found that a mere\u00a014% of people\u00a0trust advertising. And this same sort of skepticism is likely to be at work when they visit your website. Potential customers won\u2019t believe that your product is good just because you say it is. But they might if\u00a0somebody elsesays it. And that is why you should use customer testimonials.<\/p>\n

Peer recommendations play an important role in promoting products and services. Video testimonials are just another form of \u2018word of mouth\u2019 recommendations that help to optimise our decision making process.<\/p>\n

Statistics support the fact that sites with consumer reviews, find conversion rates to be higher than those without any reviews or \u00a0testimonials.<\/p>\n

Conversion rate optimisation\u00a0techniques have progressively become the backbone of any online business. And through its assigned weight in search engine and social media platform algorithms, video\u2019s role is key.<\/p>\n

It also provides a preferred way to convey information and build an emotional connection between your brand and your audience.<\/p>\n

In order to fully understand the value of video testimonials, you must look at the two root words: video and testimonial. Video has quickly become the most effective content medium in Internet marketing. Whether it\u2019s a product video, live streaming event, or testimonial, video engages users unlike any other alternative content form.<\/p>\n

Why are testimonials important?<\/strong><\/p>\n

Trust – Now people are skeptical not just about politics but just about everything\u2014including businesses. Gone are the days that people readily trusted a business\u2019s claims about itself\u00a0<\/p>\n

Using testimonials is like harnessing positive word-of-mouth\u2014that holy grail of advertising\u2014and giving it a platform. Marketing Experiments conducted some research into the power of customer testimonials. They designed two different versions of an online customer registration process, one version had testimonials and the other version didn\u2019t. They found that written testimonialsincreased customer conversion by 25%. And when they used video testimonials\u2014you might want to sit down for this\u2014conversion rates\u00a0increased by a whopping 201%!\u00a0<\/p>\n

Let\u2019s review the ground we\u2019ve covered:<\/p>\n