{"id":404,"date":"2016-04-18T16:17:10","date_gmt":"2016-04-18T16:17:10","guid":{"rendered":"http:\/\/webigg.com\/blog\/?p=404"},"modified":"2018-12-10T05:18:18","modified_gmt":"2018-12-10T05:18:18","slug":"logo-design","status":"publish","type":"post","link":"https:\/\/www.webigg.com\/blog\/logo-design\/","title":{"rendered":"Logo Design"},"content":{"rendered":"

Target hits the bullseye, Nike goes swoosh, and Apple catches the eye.<\/strong>\u00a0<\/strong>All three company\u2019s iconic logos are unique, memorable and stand the test of time. They instantly and consistently do what a potent logo should: Identify a brand, make it stand out and, ideally, drive customer interest and sales.<\/p>\n

Your logo — from the color to the shape — should provide an immediate sense of what your company is all about.<\/p>\n

\u201cWhen people look at it, they should get a feel for your brand personality and your distinctive point of view,\u201d Wheeler says. \u201cThey should know that you\u2019re different from your competitors, you\u2019re professional, a real business and you\u2019re confident and successful in what you do.\u201d<\/p>\n

Amazon\u2019s logo, represented by the company\u2019s name, with an arrow below it pointing from the \u201ca\u201d to the \u201cz,\u201d is an example of a logo that embodies its namesake\u2019s brand identity exceptionally well, according to Wheeler. \u201cThe arrow doubles as a smile that conveys friendly customer service and it connects the \u2018a\u2019 to the \u2018z\u2019 because Amazon offers everything A to Z. It\u2019s all there.\u201d<\/p>\n

Color choice is incredibly important.\u00a0Fonts, like colors, convey and inspire various emotions. Different fonts work best for different businesses.<\/p>\n

Black is used to commonly target youth and a high-end audience. It creates a mystery while representing power, authority and elegance in the logo.<\/p>\n

Red has the power of attraction and is one of the most popular colors. Used mostly in food, health, beauty and entertainment logos, it grabs the attention of the consumers. Several red foods, such as red peppers or red wine, are known to help increase metabolism.<\/p>\n

Yellow is a warm color that invokes the feeling of happiness, warmth and relaxation. Generally it doesn\u2019t play a central role in logos and is sparingly used to highlight important features of a logo.\u00a0<\/p>\n

Blue is used in corporate logos as it creates a sense of security while showing loyalty and professionalism. This color is used by various businesses related to software, finance, pharmaceutical industry, government and banks.<\/p>\n

Green is mainly used to represent eco-friendly companies or businesses revolving around agriculture, recycling, landscaping, gardening and solar power. It is the color of nature and gives a calming effect while representing growth.<\/p>\n

Orange is another beloved color of the food, art and the sports industries. While in one sector it evokes an appetite, in others it suggests playfulness, creativity and energy. Being bright makes orange the favorite color for industries dealing with kids\u2019 products and foods.\u00a0<\/p>\n

Being a color of royalty, purple is mostly used to represent religious institutes and educational organizations. \u00a0It is seldom used for commercial services, unless it can clearly represent the main essence of the company it stands for. Chocolate is one food which is often represented by purple logos.\u00a0<\/p>\n

White is a neutral color that implies purity. It is also the essential color in negative spacing logos. The FedEx and the Adobe logo make the best use of white. FedEx has a white arrow while the \u2018A\u2019 in Adobe is designed in white over a red background.<\/p>\n

Pink is often taken to be a feminine color, which is why it is popularly used in logos related to beauty, fashion and others. It is also used for companies dealing with children\u2019s clothes and accessories.\u00a0<\/p>\n

Brown is a neutral color that is reliable, solid and dependable. This color is most commonly used for agriculture, construction and legal industries. Some food related products like coffee and chocolate are also best represented by brown.<\/p>\n","protected":false},"excerpt":{"rendered":"

Target hits the bullseye, Nike goes swoosh, and Apple catches the eye.\u00a0All three company\u2019s iconic logos are unique, memorable and stand the test of time. They instantly and consistently do what a potent logo should: Identify a brand, make it stand out and, ideally, drive customer interest and sales. Your logo — from the color […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[30,21,28,27,20],"class_list":["post-404","post","type-post","status-publish","format-standard","hentry","category-internet-marketing-internet-marketing","tag-best-online-marketing-company-new-delhi","tag-online-marketing-companies","tag-online-marketing-companies-india","tag-search-engine-marketing-india","tag-social-media-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/404","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/comments?post=404"}],"version-history":[{"count":4,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/404\/revisions"}],"predecessor-version":[{"id":408,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/404\/revisions\/408"}],"wp:attachment":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/media?parent=404"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/categories?post=404"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/tags?post=404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}