How much did it cost to print your visiting cards? Or your marketing brochures? I\u2019ll bet it wasn\u2019t much compared to how much you invested in your website.<\/p>\n
Did you carefully proof-read those cards, brochures or flyers before sending them off to the printing agency (or get someone else to review it for you)? I\u2019ll bet you did.<\/p>\n
Would you trust another agency to write your door sign, or decide what goes on your visiting card? Will you allow your competitor to design your display ads, or decide who sees your storefront?<\/p>\n
SEO lets you dictate how your business should be featured on search results. If thousands of your prospects are viewing \u201crandom text\u201d, you\u2019re leaving money on the table. You\u2019re letting a wonderful chance to get free advertising slip through your fingers.<\/p>\n
Are you engaged in social media like Facebook? SEO plays an important role here. Content shared by users on social networks are directly related to SEO specific parameters like title tags and meta descriptions. This is what you see when people share posts and stories on their Wall, Google+ profile, or in a tweet or share.<\/p>\n
Your website is the first point of contact with your audience online. It can generate leads, qualify prospects and attract potential new customers, partners or investors.<\/p>\n
Great SEO demands more than just coding skills and a search-friendly CMS. It\u2019s no longer something a tech-savvy cousin or well-meaning friend can fix up for you over a weekend, for a couple of beers. Professional SEO is serious business.<\/p>\n
SEO is like a heart surgery. If organic search is responsible for more than half of your website\u2019s traffic, SEO lies at the heart of your business. Without a good heart surgeon you could die.<\/p>\n
SEO can make your brand stronger, better and well recognized. The eventual goal should be that, when people search for business critical and relevant keywords and phrases, they should find you at the top of search results. Then, psychology takes over and prospects will believe that you\u2019re the best.<\/p>\n
We intuitively sense that a #1 ranking indicates top class. An athlete who wins the gold medal is a champion. Silver and bronze winners are runners-up. All the rest are \u2018also rans\u2019\u2026 and no one cares about them!<\/p>\n
Search engine rankings are similar.\u00a0The<\/u>\u00a0<\/u>top spot on Google SERPs gets 36.4% of all clicks<\/u>, the #2 spot gets 12.5%, #3 takes 9.5%, and from there it declines quickly. Being at the top of the heap wins you \u2018front of mind\u2019 recall and brand awareness and wins you more sales.<\/p>\n Branding is often complex, costly and chaotic. You throw many things at consumers, hoping enough will stick in their minds and be recalled when it\u2019s time for a purchase. SEO can help accelerate your branding campaign and make you memorable.<\/p>\n When more people visit your site, get familiar with your business, and order from you, then you have more people likely to come back again and tell their friends about you. SEO is an effective way to get this ball rolling, by ranking your website high and attracting a flood of Web traffic.<\/p>\n SEO can deliver quick results. It can be effective in the short term and help businesses who need results now. And that\u2019s the primary appeal of SEO to certain types of business owners. But SEO has one serious advantage over other marketing with a \u2018short term\u2019 focus\u2026 it delivers an ongoing ROI over the long term also.<\/p>\n Good SEO starts with smart purchasing decisions. Today, more sales offline are driven by research initiated on the Web. A WebVisible\/Nielsen study in 2008 found that 86% of consumers use the Internet to find local businesses from which to buy offline. Yes, in the store!<\/p>\n It\u2019s why most offline businesses cannot afford to ignore online marketing, and also why SEO forms the cornerstone of every offline company\u2019s digital marketing strategy. Your website acts as a never-resting salesperson, working day and night to deliver qualified leads to your business.<\/p>\n","protected":false},"excerpt":{"rendered":" SEO Can Multiply Your Impact How much did it cost to print your visiting cards? Or your marketing brochures? I\u2019ll bet it wasn\u2019t much compared to how much you invested in your website. Did you carefully proof-read those cards, brochures or flyers before sending them off to the printing agency (or get someone else to […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[30,21,28,27,20],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/320"}],"collection":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/comments?post=320"}],"version-history":[{"count":5,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/320\/revisions"}],"predecessor-version":[{"id":325,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/320\/revisions\/325"}],"wp:attachment":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/media?parent=320"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/categories?post=320"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/tags?post=320"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}SEO Helps Build Your Brand<\/strong><\/h4>\n
SEO Is A Long-Term Strategy<\/strong><\/h4>\n
SEO Drives Offline Sales<\/strong><\/h4>\n