SEO Is Not A Cost But An Investment<\/strong><\/h4>\n

An investment with a high return. By tying in SEO to Web analytics data, you may observe certain keywords having great conversion rates for which you rank only on page #2 on Google and know that you\u2019re leaving money on the table.<\/p>\n

SEO Turns The Spotlight On Your Sales Rockstar<\/strong><\/h4>\n

Think about it. It\u2019s open 7 days a week, all year long, and never calls in sick or reports late to work. It does whatever it\u2019s told to do, and pulls in sales, leads and opt-ins like clockwork. Your website is your \u2018perfect employee\u2019, multitasking effectively, tackling thousands of prospects at once, and only limited by what you ask of it.<\/p>\n

SEO Impacts The Research\/Buying Cycle<\/strong><\/h4>\n

SEO will increase your sales without proportionately increasing your marketing costs, thereby growing profits exponentially and over time. SEO can further all your business goals at a better ROI than most other comparable forms of online marketing because of this fundamental effect of better conversions and more sales at little incremental cost.<\/p>\n

SEO plays an important role in this research and buying cycle. It\u2019s like a prospect magnet, attracting potential buyers to your website through critical and relevant keywords and phrases ranked high in search engines where searchers are already looking for information about them. It\u2019s about being where your customers are, and directing them towards solutions you offer them.<\/p>\n

SEO Pricing Is Variable<\/strong><\/h4>\n

There are no universal standards by which you can fix a \u2018rate card\u2019 for SEO services. Keyword analysis, link building and other SEO activities are unique, customized and tailored differently for specific situations. And even among SEO providers, there is a wide range in quality. There are seasoned professionals and there are scammers, amateurs and ignorant practitioners.<\/p>\n

Misconceptions about SEO abound, and this excellent book called \u201cThe Art of SEO\u201d has really great examples. Some popular myths include:<\/p>\n

\n
• SEO goals (\u201cwe\u2019ll build you 100 links per month\u201d) matter more than business goals (\u201cwe\u2019ll grow your profits by 5%\u201d).<\/li>\n
• SEO exists in a vacuum and doesn\u2019t integrate with other parts of the enterprise.<\/li>\n
• SEO techniques are better implemented on marketing concepts and product titles, regardless of search volumes and popularity.<\/li>\n
• SEO activities can be carried out without need for co-ordination and oversight by a supervisor.<\/li>\n
• Leave SEO to the developers (\u201cTrust them, everything will be ok!\u201d).<\/li>\n<\/ul>\n

   <\/p>\n

  SEO Is Never Too Costly!<\/strong><\/h4>\n

  Nowhere else in marketing is it likely to pay off by being a contrarian as with choosing the right SEO company. In comparing several companies, you\u2019re often tempted to pick the least expensive pitch, while it may actually be a smart choice to pick the most expensive one!<\/p>\n

  How? SEO is not a cost. It\u2019s an investment. And even if the highest priced SEO company charges you twice as much as the rest, as a marketing manager or decision maker, you should look deeper into why they are so expensive. What makes them so confident as to pitch you with an offer others would toss into the dust-bin without a second thought?<\/p>\n

  SEO Is More Than Just SEO-Friendly CMS<\/strong><\/h4>\n

  So your CMS vendor told you it was SEO friendly and optimized? Don\u2019t be fooled. That isn\u2019t all the SEO you need. Not by a long country mile! They should know (by now) that SEO is not only about code. Google doesn\u2019t look for \u2018code\u2019, it looks for \u2018content\u2019.<\/p>\n

  There are over 200 ranking factors, and algorithms change many times every year. CMS code is just a fraction of the whole. By providing the right framework for your site, an SEO friendly CMS can help. But it takes a lot more to dominate search engines.<\/p>\n","protected":false},"excerpt":{"rendered":"

  SEO Is Not A Cost But An Investment An investment with a high return. By tying in SEO to Web analytics data, you may observe certain keywords having great conversion rates for which you rank only on page #2 on Google and know that you\u2019re leaving money on the table. SEO Turns The Spotlight On […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[19,13,17,31,18],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/317"}],"collection":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/comments?post=317"}],"version-history":[{"count":3,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/317\/revisions"}],"predecessor-version":[{"id":326,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/317\/revisions\/326"}],"wp:attachment":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/media?parent=317"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/categories?post=317"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/tags?post=317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}