{"id":309,"date":"2016-02-10T04:23:54","date_gmt":"2016-02-10T04:23:54","guid":{"rendered":"http:\/\/webigg.com\/blog\/?p=309"},"modified":"2018-12-10T05:35:58","modified_gmt":"2018-12-10T05:35:58","slug":"googles-panda-now-part-of-its-core-ranking-algorithm","status":"publish","type":"post","link":"https:\/\/www.webigg.com\/blog\/googles-panda-now-part-of-its-core-ranking-algorithm\/","title":{"rendered":"Google\u2019s Panda Now Part of Its Core Ranking Algorithm"},"content":{"rendered":"<p>What was highly speculated to be a Penguin update over the weekend was actually just a\u00a0core ranking algorithm update. However, it may be different from past core updates,\u00a0considering recent news that the core algorithm has been integrated with Panda.<\/p>\n<p>This news was first reported on by Jennifer Slegg who received direct quotes from Google itself\u00a0confirming that Panda is now part of the core ranking algorithm:<\/p>\n<p>Panda is an algorithm that\u2019s applied to sites overall and has become one of our core ranking signals. It measures the quality of a site, which you can read more about in our guidelines. Panda allows Google to take quality into account and adjust ranking accordingly.<\/p>\n<p>So does that mean elements of the Panda algorithm were present in this weekend\u2019s update? That\u2019s where things start to get confusing. There has been no direct confirmation of that being the case, but it\u2019s easy to understand why some are drawing that conclusion.<\/p>\n<p>Here\u2019s what\u2019s known:<\/p>\n<ul>\n<li>A core algorithm update took place over the weekend<\/li>\n<li>Panda is now part of Google\u2019s core algorithm<\/li>\n<\/ul>\n<p>Whether or not that means Panda was integrated in this weekend\u2019s update is yet to be confirmed, but here\u2019s what we know for sure.<\/p>\n<h2>Panda Does Not Exist in a Silo<\/h2>\n<p>Panda is no longer its own separate algorithm, when until now it had been. Previously, there was Google\u2019s core algorithm, which search results are subjected to every day. At its own discretion Google would roll out a separate Panda update on top of the core algorithm, but now that will no longer be the case.<\/p>\n<p>Based on what the search community has learned this week, Panda has merged with Google\u2019s core algorithm, which search results will be subjected to on an ongoing basis.<\/p>\n<h2>Quality of Content Matters More Than Ever<\/h2>\n<p>Panda was initially developed to weed out poor quality content from Google\u2019s search results. Now that it\u2019s part of the core algorithm, quality is going to become paramount.<\/p>\n<p>Does that mean you should assess and\/or overhaul the existing content on your site? Not necessarily, unless your rankings have taken a hit of course. Otherwise, Google says to focus on creating the best possible new content.<\/p>\n<p>According to the search giant, pages of outstanding quality can still rank if they provide a complete solution to what the searcher is looking for. Google harkens back to its old adage of focusing on quality, not quantity.<\/p>\n<p>That means, instead of creating content for the purpose of generating traffic, concern yourself with how many people you\u2019re helping with your content.<\/p>\n<p>For a complete overview of Panda,\u00a0see Jennifer Slegg\u2019s guide\u00a0which has been vetted and reviewed by Google itself.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What was highly speculated to be a Penguin update over the weekend was actually just a\u00a0core ranking algorithm update. However, it may be different from past core updates,\u00a0considering recent news that the core algorithm has been integrated with Panda. This news was first reported on by Jennifer Slegg who received direct quotes from Google itself\u00a0confirming [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[30,21,28,27,20],"class_list":["post-309","post","type-post","status-publish","format-standard","hentry","category-internet-marketing-internet-marketing","tag-best-online-marketing-company-new-delhi","tag-online-marketing-companies","tag-online-marketing-companies-india","tag-search-engine-marketing-india","tag-social-media-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/309","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/comments?post=309"}],"version-history":[{"count":1,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/309\/revisions"}],"predecessor-version":[{"id":310,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/309\/revisions\/310"}],"wp:attachment":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/media?parent=309"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/categories?post=309"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/tags?post=309"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}