{"id":294,"date":"2016-02-10T04:15:04","date_gmt":"2016-02-10T04:15:04","guid":{"rendered":"http:\/\/webigg.com\/blog\/?p=294"},"modified":"2018-12-10T05:38:52","modified_gmt":"2018-12-10T05:38:52","slug":"core-search-ranking-update","status":"publish","type":"post","link":"https:\/\/www.webigg.com\/blog\/core-search-ranking-update\/","title":{"rendered":"Core Search Ranking Update"},"content":{"rendered":"

Google Confirms: Core Search Ranking Update Took Place But Not Penguin Related<\/strong><\/p>\n

The forums and social media are a mess with weekend chatter. The automated tools that track the fluctuations are also a mess. But Google’s Gary Illyes and John Mueller were responding to such chatter over the weekend saying, or implying, it was not Penguin.<\/p>\n

Gary Illyes said on\u00a0Twitter, “”no” to the original question (to the best of my knowledge anyway). ” The original question was “Google testing or #penguinupdate?” So no.<\/p>\n

Multiple tracking tools reported historically-large rankings movement, which Google later confirmed as a “core algo update”. Google officially said that this was not a Penguin update, but details remain sketchy.<\/p>\n

Google\u00a0is no stranger to search volatility. Its search algorithm changes almost constantly, ranging from minor data refreshes and manual fine-tunings, to entire new algorithm branches that function independently from Google\u2019s core algorithm. When news breaks about a potential \u201ccore\u201d algorithm change, it\u2019s usually more significant than a modification to one of its branches\u2014after all, this is the foundation for the biggest search engine on the planet.<\/p>\n

Earlier this month, when people started noticing some major volatility in search rankings, the SEO community got excited\u2014was this the\u00a0Penguin update\u00a0we were waiting for all last year? Something to do with\u00a0Panda? Some new branch altogether? As it turns out, none of these possibilities were true\u2014instead, Google implemented a significant change to its core algorithm.<\/p>\n

The Penguin and Panda Lead-Up<\/strong><\/p>\n

Part of the significance of this update is the confusion around it. Panda and Penguin, two separate branches of Google\u2019s search algorithm that spurred major volatility in 2011 and 2012, have been mainstays of refreshes and updates for the past several years. Making pushes in somewhat regular patterns (and sometimes, constantly rolling updates), whenever there\u2019s a significant change in ranking patterns, most people turn to one of these algorithms as a major suspect.<\/p>\n

Furthermore, it\u2019s been recently\u00a0revealed by Google\u2019s Gary Illyes\u00a0that the Panda algorithm, long held as a separate entity, has been integrated into Google\u2019s core algorithm. While this confirmed that Google is prepared for Panda to remain as a long-term update, it raised more questions than it actually answered. For starters, when did this integration take place? When did Panda stop self-updating on a monthly basis (if it stopped at all)? And most importantly, did this have any bearing on the recent fluctuation in search rankings we observed earlier in the month?<\/p>\n

The answer is a\u00a0resounding NO. Even though Panda was integrated into Google\u2019s core ranking algorithm around the same time that this separate core algorithm update rolled out, Panda is unrelated to this ranking volatility. According to John Mueller, webmasters should notice Panda to a lesser degree than they have previously, but Gary Illyes maintains that the new Panda integration should make no discernable difference whatsoever.<\/p>\n","protected":false},"excerpt":{"rendered":"

Google Confirms: Core Search Ranking Update Took Place But Not Penguin Related The forums and social media are a mess with weekend chatter. The automated tools that track the fluctuations are also a mess. But Google’s Gary Illyes and John Mueller were responding to such chatter over the weekend saying, or implying, it was not […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[30,21,28,27,20],"class_list":["post-294","post","type-post","status-publish","format-standard","hentry","category-internet-marketing-internet-marketing","tag-best-online-marketing-company-new-delhi","tag-online-marketing-companies","tag-online-marketing-companies-india","tag-search-engine-marketing-india","tag-social-media-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/294","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/comments?post=294"}],"version-history":[{"count":3,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/294\/revisions"}],"predecessor-version":[{"id":297,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/294\/revisions\/297"}],"wp:attachment":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/media?parent=294"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/categories?post=294"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/tags?post=294"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}