There is lots and lots of content out there. Which makes it more difficult to grab and hold the attention of your audience. That\u2019s why you need to make sure that the content on your pages and in your blog posts is new, fresh and above all: original! When you add content to your website, it needs to add value and stand out from everything that\u2019s already out there on the internet. In this post, we\u2019ll explain how you can create original content and give you some examples to draw inspiration from.<\/strong><\/p>\n\n\n\n

Google loves originality<\/strong><\/strong><\/h2>\n\n\n\n

In order to understand why original content is important for SEO, we\u2019ll only need to take a look at Google\u2019s mission. The first line of their mission reads \u2018Our company mission is to organize the world\u2019s information and make it universally accessible and useful.\u2019 <\/em>In a nutshell, Google wants to offer its users the information that they\u2019re looking for, information that\u2019s valuable to them. If you want to dive deeper into how this works, make sure to read our article on what Google does.<\/p>\n\n\n\n

So, if you want Google to rank your content, you need to write something that is accessible and useful for your audience. That means that your information should be easy to access and should add something to all the other information on the internet (about a certain topic). This means that you should write something original that is not yet offered in other blogs, articles or websites.<\/p>\n\n\n\n

What is original content?<\/strong><\/h2>\n\n\n\n

It\u2019s important to mention that original content doesn\u2019t necessarily have to be new content. Of course, if the story you\u2019re telling is totally new, it will automatically be original. However, giving your (professional) opinion on a certain topic also counts as original content. Your angle to a story could be the thing that makes your content unique and original. Original content could even be an overview of (older) information. Maybe you are able to structure the existing information nicely if that hasn\u2019t been done before.<\/p>\n\n\n\n

The main thing to keep in mind is that you want to put valuable information out there. Whether it adds a new take on information that\u2019s already out there or tells a new story. If your content is unique and shows your expertise on a subject, you\u2019re on the right track. You need to make sure that you\u2019re not \u2018just writing\u2019 content, but that you\u2019re actually publishing resources for your audience.<\/p>\n\n\n\n

Think about your audience<\/strong><\/h2>\n\n\n\n

When creating original content, there\u2019s an important factor to keep in mind: your audience. What do you want to tell them? What will be the main message of your article? And what is the purpose? What do you want your audience to do after they\u2019ve read your article? Do you want them to engage, buy your stuff, to read more posts? Thinking about these questions and doing audience research will help give you direction and write original content that you\u2019re audience will want to read.<\/p>\n\n\n\n

Another factor to consider is the search intent that someone has when they land on your page or post. You may want them to buy your stuff (or register for a newsletter) right away, but this needs to fit with what they want. If someone is looking for information on a topic and they land on a page where you\u2019re focused on pushing your product, you might lose them. Or when they\u2019re ready to make their purchase and land on a page that doesn\u2019t show any products, you might lose a sale. Think about search intent and you\u2019ll be able to tailor your content to someone\u2019s intent.<\/p>\n\n\n\n

Keyword research always comes first<\/strong><\/h2>\n\n\n\n

Although an original angle is a key element in writing awesome and SEO-friendly content, every SEO strategy should start with proper keyword research. If you want to rank and attract more traffic to your site, you should focus your SEO efforts on search terms that people are searching for. You might have an idea of what the needs of your audience are, but what words do they use when they search online? What questions do they have? There are a few keyword research tools you can use to get more insight into this.<\/p>\n\n\n\n

If you execute your keyword research properly, you will end up with a long list of search terms that you want to be found for. This list can function as a guide for your content creation. By writing content on these keywords, you improve your chances of being shown when someone searches for them. Do keep in mind that a keyword is not always a topic, though. You should make sure to come up with an original idea for your blog post in which the desired focus keyword has a prominent place.<\/p>\n\n\n\n

Be original to stand out<\/strong><\/h2>\n\n\n\n

When you have an idea of the keywords that attract people to your website, it\u2019s time to write something original around that specific keyword. It can be tempting, though, to write something that\u2019s similar to what\u2019s already been written by others. It might even happen without you realizing it.<\/p>\n\n\n\n

Let\u2019s say you\u2019ve done your keyword research and want to rank for a specific keyword like \u2018healthy breakfast\u2019 or \u2018where to get organic seeds\u2019. You\u2019ll probably have lots to tell about the topics surrounding your keywords. But before you put your digital pen to paper, it\u2019s good to do some quick research into what content is already out there. You don\u2019t want to run the risk of repeating the same story that\u2019s already been told more than ten times.<\/p>\n\n\n\n

What we do at Yoast before we create new content, is go to valentin.app and fill in the keyword that we\u2019re focusing on at that moment. This website enables you to take a look at localized search results for that keyword. This gives you an idea of the content that\u2019s already out there. Of course, you don\u2019t have to read anything, but it can help you determine your own angle on the subject and whether your article idea seems like a good addition on this result page.<\/p>\n\n\n\n

Staying original vs wanting those clicks<\/strong><\/h3>\n\n\n\n

The risk with checking out the competition is that it gives you ideas of what to write about this topic. This isn\u2019t all bad, but you do need to keep in mind that your content needs to be original. Why should Google show your page if there\u2019s already something similar there? Getting inspired by what others are writing is totally fine, but make sure to write from your expertise and your own unique angle. You don\u2019t want to be one of many and you definitely shouldn\u2019t focus on just getting those clicks. A clickbait headline can be tempting, but stay true to the story that your content is telling and the information that people will find on that page.<\/p>\n\n\n\n

For more details on our products and services, please feel free to visit us at: <\/strong>Website Content Writing Services<\/strong><\/a>, <\/strong>Infographics Creation<\/strong><\/a>, <\/strong>Website Designing Services<\/strong><\/a>, <\/strong>Website Redesigning Services<\/strong><\/a> & <\/strong>Logo design<\/strong><\/a>.<\/strong><\/p>\n\n\n\n

Please feel free to visit us at:<\/strong> <\/strong><\/a>https:\/\/webigg.com\/<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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