Word-of-mouth and local advertisements may be a great way to attract customers from your area. But online search can be equally impactful, if not more. In fact, Social Media Today reports that 97% of search engine users<\/strong> have searched online to find a local business. And 46% of all Google searches were seeking local information.<\/p>\n\n\n\n So if a business doesn\u2019t rank in local search results, it could be missing out on valuable traffic and customers. In other words, local SEO could be the key to staying relevant and growing your business.<\/p>\n\n\n\n If you\u2019re fairly new to local SEO, you might have a lot of questions and you probably won\u2019t know where to start optimizing. This guide shows you some essential local SEO solutions and helps you understand the landscape better. So let\u2019s jump right in.<\/p>\n\n\n\n To understand the local SEO definition, let\u2019s first try to understand what local search means. Local search<\/strong> is when someone searches for businesses, products, services or any additional information relevant to one specific location. They could be searching for \u201cconcerts near me\u201d to find an upcoming concert in their city or \u201cbest painting service in [location]\u201d to find a painting service nearby.<\/p>\n\n\n\n In other words, local search is more specific to a certain location compared to general Google searches. And Local SEO<\/strong> refers to the process of trying to optimize your online visibility to show up in those local search results.<\/p>\n\n\n\n Local SEO is crucial because it helps you:<\/strong><\/p>\n\n\n\n One of the ways that local SEO enhances your online visibility is through the local snack pack results. Google sorts out local search results into three sections \u2013 sponsored, snack pack and organic. While the sponsored results<\/strong> appear prominently at the top of search results pages with the \u201cAd\u201d or \u201cSponsored\u201d label, they cost money.<\/p>\n\n\n\n The snack pack results<\/strong> follow, appearing in a box that highlights the top three business listings related to that particular search. This shows up more prominently than organic local search results, which means there\u2019s a better chance of visibility if you get featured in the snack pack.<\/p>\n\n\n\n And the best part is, not every local search page features sponsored results.<\/p>\n\n\n\n The organic results<\/strong> are further down, below the local snack pack results. So even if you rank on the first page of local search results, you might not show up as prominently as the businesses that manage to get featured in snack pack results.<\/p>\n\n\n\n For more details on our products and services, please feel free to visit us at: <\/strong>Link Building Services<\/a>, <\/strong>Google Adwords<\/a>, <\/strong>Google Local Business<\/a>, <\/strong>Web Analytics Service<\/a> & <\/strong>Article Submission Services<\/a>.<\/strong><\/p>\n\n\n\nWhat is local SEO and why do I need it?<\/strong><\/h2>\n\n\n\n
Organic search results vs. local snack pack<\/strong><\/h2>\n\n\n\n