{"id":2509,"date":"2023-08-26T05:21:25","date_gmt":"2023-08-26T05:21:25","guid":{"rendered":"https:\/\/www.webigg.com\/blog\/?p=2509"},"modified":"2023-08-26T05:21:26","modified_gmt":"2023-08-26T05:21:26","slug":"what-are-negative-keywords","status":"publish","type":"post","link":"https:\/\/www.webigg.com\/blog\/what-are-negative-keywords\/","title":{"rendered":"What Are Negative Keywords?"},"content":{"rendered":"\n<p>Negative keywords are words or phrases you can add to your pay-per-click (PPC) marketing campaign to prevent your ads from appearing when users search for those terms.&nbsp;<\/p>\n\n\n\n<p>For example, let\u2019s say you run a premium online shoe store.&nbsp;<\/p>\n\n\n\n<p>You might want to add \u201ccheap\u201d as a negative keyword to avoid showing your ads to folks looking for cheap shoes.&nbsp;<\/p>\n\n\n\n<p><strong>Why Are Negative Keywords Important?<\/strong><\/p>\n\n\n\n<p>Negative keywords are essential for optimizing&nbsp;PPC campaigns&nbsp;and maximizing ROI.&nbsp;<\/p>\n\n\n\n<p>Using negative keywords can help you save money, boost conversions, and improve your quality score.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s how:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Save money<\/strong>. Negative keywords help you avoid paying for clicks from people who are not interested in your products or services.&nbsp;<\/li><li><strong>Boost click-through-rate (CTR) and conversions<\/strong>. Negative keywords help display your ads only for relevant queries, which allows you to reach qualified prospects who are more likely to buy from you.&nbsp;<\/li><li><strong>Improve quality score<\/strong>. Quality score is, in part, a measure of how well your ads match&nbsp;search intent. A higher quality score can lead to better ad positions. Negative keywords make your ads more relevant to your landing pages and can boost your quality score.&nbsp;<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">How Do Negative Keywords Work?<\/h2>\n\n\n\n<p>Negative keywords work by matching a user\u2019s query with the search terms you don\u2019t want to target.&nbsp;<\/p>\n\n\n\n<p>If the user searches for one of your negative keywords, your ad won\u2019t appear in the search engine results pages (SERP).&nbsp;<\/p>\n\n\n\n<p>As you set up your PPC search campaign, you can choose from three negative keyword&nbsp;match types: broad, phrase, or exact match.<\/p>\n\n\n\n<p>We\u2019ll discuss how to add each negative keyword type to Google Ads&nbsp;below. For now, let\u2019s explore each match type.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Types of Negative Keywords<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Negative Broad Match<\/h4>\n\n\n\n<p>Broad match is the default setting for negative keywords.<\/p>\n\n\n\n<p>If a search query includes all of your negative keyword terms in any order, your ad will not be triggered.<\/p>\n\n\n\n<p>For example, if your negative keyword is \u201cmountain bikes,\u201d and someone searches for \u201cbikes mountain,\u201d your ad won\u2019t show. It contains all of your negative keyword terms.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Negative Phrase Match<\/h4>\n\n\n\n<p>With negative phrase match, your ad will not be displayed if the search query includes the specific keyword terms in the specified order.<\/p>\n\n\n\n<p>Although the search query can include additional words, your ad will not display as long as it contains all of your keyword terms in the same sequence.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Negative Exact Match<\/h4>\n\n\n\n<p>With negative exact match keywords, your ad will not be displayed if the search query precisely matches the keyword terms in the exact same order\u2014without additional words.<\/p>\n\n\n\n<p>If your negative keyword is \u201cmountain bikes,\u201d and someone searches for \u201cmountain bikes,\u201d your ad won\u2019t show.&nbsp;<\/p>\n\n\n\n<p><strong>For more details on our products and services, please feel free to visit us at: <\/strong><a href=\"http:\/\/www.webigg.com\/web-designers-resources-company.html\"><strong>Web design<\/strong><\/a><strong>, <\/strong><a href=\"http:\/\/www.webigg.com\/website-designing-services-company.html\"><strong>Website design<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/webigg.com\/\"><strong>Hire Dedicated Resources<\/strong><\/a><strong> &amp; <\/strong><a href=\"https:\/\/webigg.com\/\"><strong>Offshoring Services<\/strong><\/a><strong>.<\/strong><\/p>\n\n\n\n<p><strong>Please feel free to visit us at:<\/strong><a href=\"https:\/\/infinityplans.com.my\/\"><strong> <\/strong><\/a><a href=\"https:\/\/webigg.com\/\"><strong>https:\/\/webigg.com\/<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Negative keywords are words or phrases you can add to your pay-per-click (PPC) marketing campaign to prevent your ads from appearing when users search for those terms.&nbsp; For example, let\u2019s say you run a premium online shoe store.&nbsp; You might want to add \u201ccheap\u201d as a negative keyword to avoid showing your ads to folks [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[76,77],"class_list":["post-2509","post","type-post","status-publish","format-standard","hentry","category-internet-marketing-internet-marketing","tag-web-design","tag-website-design"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/2509","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/comments?post=2509"}],"version-history":[{"count":1,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/2509\/revisions"}],"predecessor-version":[{"id":2510,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/2509\/revisions\/2510"}],"wp:attachment":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/media?parent=2509"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/categories?post=2509"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/tags?post=2509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}