{"id":2503,"date":"2023-08-23T12:44:25","date_gmt":"2023-08-23T12:44:25","guid":{"rendered":"https:\/\/www.webigg.com\/blog\/?p=2503"},"modified":"2023-08-23T12:44:26","modified_gmt":"2023-08-23T12:44:26","slug":"what-is-link-building","status":"publish","type":"post","link":"https:\/\/www.webigg.com\/blog\/what-is-link-building\/","title":{"rendered":"What Is Link Building?"},"content":{"rendered":"\n<p>Link building is the process of strategically increasing the number of hyperlinks (or backlinks) pointing to a website. It is an essential aspect of SEO meant to improve a website\u2019s search engine visibility.&nbsp;<\/p>\n\n\n\n<p>Here are some of the most popular link building strategies:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Content marketing<\/li><li>Email outreach<\/li><li>Broken link building<\/li><li>Unlinked brand mentions<\/li><li>PR<\/li><\/ul>\n\n\n\n<p>(Among others.)<\/p>\n\n\n\n<p>Let\u2019s get into the details. Here\u2019s your beginner\u2019s guide to link building in SEO.<\/p>\n\n\n\n<p><strong>Why Is Link Building Important?<\/strong><\/p>\n\n\n\n<p>The more high-quality backlinks a page has, the higher it can rank. Backlinks are one of Google\u2019s most important&nbsp;ranking factors.&nbsp;<\/p>\n\n\n\n<p>Google and other major search engines consider backlinks as \u201cvotes of confidence\u201d for the website getting the links.&nbsp;<\/p>\n\n\n\n<p>Each vote suggests your content is valuable, credible, and useful.<\/p>\n\n\n\n<p>So, if you want your pages to rank high in the Google search results, you will almost certainly need to do some backlink building.&nbsp;<\/p>\n\n\n\n<p><strong>How To Build Links&nbsp;<\/strong><\/p>\n\n\n\n<p>Most link building tactics and strategies fall into one of the three following buckets.&nbsp;<\/p>\n\n\n\n<p><strong>1. Ask for Links<\/strong><\/p>\n\n\n\n<p>Asking for links is when you actively contact a website and ask them to link to yours.&nbsp;<\/p>\n\n\n\n<p>You can ask them to link to:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Blog posts&nbsp;<\/li><li>In-depth guides<\/li><li>Ebooks<\/li><li>Visual assets (like infographics)<\/li><li>Case studies<\/li><li>Original research and data<\/li><\/ul>\n\n\n\n<p>And so forth.&nbsp;<\/p>\n\n\n\n<p>We\u2019ll get into how to do that later in the \u201cBest Backlink Building Strategies\u201d section.&nbsp;<\/p>\n\n\n\n<p><strong>2. Add Links<\/strong><\/p>\n\n\n\n<p>Adding links refers to going to another website and manually adding your link there.&nbsp;<\/p>\n\n\n\n<p>For example, you can manually add links to:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Social media profiles<\/li><li>Business directories<\/li><li>Forums, communities, and Q&amp;A sites (like Quora)<\/li><li>Blog comments<\/li><li>User profile pages<\/li><\/ul>\n\n\n\n<p>And so on.&nbsp;<\/p>\n\n\n\n<p><strong>Note:<\/strong>&nbsp;Manually adding SEO links is one of the easiest and possibly least effective ways to build links.&nbsp;<\/p>\n\n\n\n<p>These types of links often come from low-quality sources. The kind that Google doesn\u2019t want to give too much weight to.&nbsp;<\/p>\n\n\n\n<p>Why?<\/p>\n\n\n\n<p>Because you create them. And you\u2019re practically endorsing yourself.&nbsp;<\/p>\n\n\n\n<p>Which isn\u2019t what Google is looking for when figuring out which websites deserve to rank best.&nbsp;<\/p>\n\n\n\n<p>And since these links aren\u2019t editorially given (links you don\u2019t ask for), they carry less weight than other types of links.&nbsp;<\/p>\n\n\n\n<p>While these links won\u2019t actively help you, they also won\u2019t hurt you.&nbsp;<\/p>\n\n\n\n<p>Your best bet is to earn your links.&nbsp;<\/p>\n\n\n\n<p><strong>3. Earn Links&nbsp;<\/strong><\/p>\n\n\n\n<p>When you earn links, other websites link to yours without you asking them to.&nbsp;<\/p>\n\n\n\n<p>And the best way to earn links is by creating high-quality content people want to link to.&nbsp;<\/p>\n\n\n\n<p>Links happen naturally when someone wants to link to something as a resource or helpful further reading.&nbsp;<\/p>\n\n\n\n<p>Here are a few different types of content people tend to link to:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Visual assets (infographics, charts, diagrams, etc.)<\/li><li>Original research and data (industry studies, surveys, proprietary research, etc.)<\/li><li>Online tools and calculators<\/li><li>In-depth guides and tutorials<\/li><\/ul>\n\n\n\n<p>And others.&nbsp;<\/p>\n\n\n\n<p>To find more content ideas, look at your competitors\u2019 backlink profiles.&nbsp;<\/p>\n\n\n\n<p>(Again, we\u2019ll get into the step-by-step of how to do all of this in the \u201cBest Backlink Building Strategies\u201d section.)&nbsp;<\/p>\n\n\n\n<p><strong>For more details on our products and services, please feel free to visit us at: <\/strong><a href=\"http:\/\/www.webigg.com\/link-building-services-company.html\"><strong>Link Building Services<\/strong><\/a><strong>, <\/strong><a href=\"http:\/\/www.webigg.com\/google-adwords-or-pay-per-click-management-company.html\"><strong>Google Adwords<\/strong><\/a><strong>, <\/strong><a href=\"http:\/\/www.webigg.com\/google-local-business-listings-services.html\"><strong>Google Local Business<\/strong><\/a><strong>, <\/strong><a href=\"http:\/\/www.webigg.com\/web-analytics-services.html\"><strong>Web Analytics Service<\/strong><\/a><strong> &amp; <\/strong><a href=\"http:\/\/www.webigg.com\/article-writing-and-submission-services-company.html\"><strong>Article Submission Services<\/strong><\/a><strong>.<\/strong><\/p>\n\n\n\n<p><strong>Please feel free to visit us at:<\/strong><a href=\"https:\/\/infinityplans.com.my\/\"><strong> <\/strong><\/a><a href=\"https:\/\/webigg.com\/\"><strong>https:\/\/webigg.com\/<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Link building is the process of strategically increasing the number of hyperlinks (or backlinks) pointing to a website. It is an essential aspect of SEO meant to improve a website\u2019s search engine visibility.&nbsp; Here are some of the most popular link building strategies: Content marketing Email outreach Broken link building Unlinked brand mentions PR (Among [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[74,75,73],"class_list":["post-2503","post","type-post","status-publish","format-standard","hentry","category-internet-marketing-internet-marketing","tag-google-adwords","tag-google-local-business","tag-link-building-services"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/2503","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/comments?post=2503"}],"version-history":[{"count":1,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/2503\/revisions"}],"predecessor-version":[{"id":2504,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/2503\/revisions\/2504"}],"wp:attachment":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/media?parent=2503"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/categories?post=2503"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/tags?post=2503"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}