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{"id":2454,"date":"2023-06-16T09:28:53","date_gmt":"2023-06-16T09:28:53","guid":{"rendered":"https:\/\/www.webigg.com\/blog\/?p=2454"},"modified":"2023-06-16T09:28:53","modified_gmt":"2023-06-16T09:28:53","slug":"seo-elements-to-incorporate-into-your-web-design","status":"publish","type":"post","link":"https:\/\/www.webigg.com\/blog\/seo-elements-to-incorporate-into-your-web-design\/","title":{"rendered":"SEO Elements To Incorporate Into Your Web Design"},"content":{"rendered":"\n

SEO Elements To Incorporate Into Your Web Design<\/p>\n\n\n\n

When designing and building your new website, you must incorporate the following SEO principles:<\/p>\n\n\n\n

Coding<\/p>\n\n\n\n

Before the design of your website begins, you must decide on the code format used to design your website.  It is recommended to use either HTML or CSS code because both code types are easy to optimize.  Stay away from Flash and other similar coding because it is difficult to optimize websites built with this coding.<\/p>\n\n\n\n

For more details on our products and services, please feel free to visit us at: <\/strong>Internet Marketing Services<\/strong><\/a>, <\/strong>Content Marketing Services<\/strong><\/a>, <\/strong>Reputation Management<\/strong><\/a>, <\/strong>Search Engine Optimization<\/strong><\/a> & <\/strong>Social Media Optimization<\/strong><\/a>.<\/strong><\/p>\n\n\n\n

Please feel free to visit us at:<\/strong> <\/strong><\/a>https:\/\/webigg.com\/<\/strong><\/a><\/p>\n\n\n\n

Mobile Friendliness<\/p>\n\n\n\n

The mobile friendliness of your web design is extremely important.  More online searches are done using mobile devices than desktop or laptop computers and Google has made mobile friendliness a priority with its mobile-first indexing that it introduced in 2017.  If your website does not load or display properly on mobile devices, you will not only have a high bounce rate from mobile users, but you will also get poor rankings from Google.<\/p>\n\n\n\n

Readability<\/p>\n\n\n\n

As always in the world of SEO, content is king.  It is important for your website design to incorporate the content in a way that is easy for users to read.  You must consider format, font type, font color, and font size and ensure that your textual content can be read easily on desktops and mobile devices.  There also needs to be enough space to put a decent amount of content on the page as longer, well-optimized textual content is more likely to rank well than a page with only a couple of sentences of content.<\/p>\n\n\n\n

Loading Speed<\/p>\n\n\n\n

The speed in which your website loads on desktops and mobile devices is an important SEO element.  Loading speed is one of the known metrics Google uses to determine rankings because fast loading websites enhance the user experience.  If your website loads slowly, you will lose rankings with Google and have a high bounce rate.  Slow loading speeds will also slow down Google as it crawls your website, resulting in fewer indexed pages.<\/p>\n\n\n\n

Approximately half of the users who land on your website are likely to leave if your website cannot load within three seconds.  Therefore, the ideal loading time is no more than two seconds.  There are several things you can do to help your website load faster including removing plugins and optimizing your images.<\/p>\n\n\n\n

Smooth Navigation<\/p>\n\n\n\n

It is important for your website to have navigation that is easy to use and understand.  Make sure your top and side navigation menus and dropdown menus function properly and that the links in your navigation menus are arranged in a way that makes sense.  Easy navigation will enhance the user experience and make them more likely to visit more pages of your website.<\/p>\n\n\n\n

Sitemaps<\/p>\n\n\n\n

While the navigation menus within your web design help users navigate your website, the sitemap helps search engines crawl your website.  A sitemap shows the structure and importance of your website\u2019s pages and it guides search engines like Google as they crawl your website.  There is also metadata in your sitemap that can help boost the rankings of your website.<\/p>\n\n\n\n

URL Structure<\/p>\n\n\n\n

Your website should have what are referred to as descriptive URLs that describe each page and include keywords.  Make sure the words in your URLs are divided by hyphen instead of underscores.  Taking control of your URL structure and incorporating relevant keywords will help your website rank better than if your URLs contained random numbers and letters.<\/p>\n\n\n\n

Image Optimization<\/p>\n\n\n\n

When uploading images to your website, there are several steps you must take to ensure that the images are properly optimized.  You can optimize the images in the following ways:<\/p>\n\n\n\n