2. Section for Products and Services<\/strong><\/p>\n\n\n\n

Your B2B website design must include a section devoted to the details about your products and services. Start with a landing page that provides an overview of what you have to offer. Next, site visitors should have the option to go further and navigate to individual pages with more information about each product or service. Product pages should be engaging but concise. Paragraph after paragraph of details about a product is often overkill at this point. Instead, they should consist of short bits of content, with photos, videos, or illustrations to support it. You don\u2019t have to provide all the information, just enough to help educate and motivate visitors, so they take action, like picking up the phone or filling out an online form.<\/p>\n\n\n\n

3. Properly Placed CTAs and Contact Information<\/strong><\/p>\n\n\n\n

Never make a website visitor hunt for a way to contact you or buy your products. You must make buttons, chat features, pop-ups, and contact information clearly visible on your B2B website. Even when potential customers are interested in your products and services, if they can\u2019t find how to make a purchase or reach you with questions or concerns, they are likely to look to your competitors who make it easier.<\/p>\n\n\n\n

4. High-Quality, Valuable Content<\/strong><\/p>\n\n\n\n

It\u2019s easier to sell to an audience that is well-informed, so providing them with valuable content about your products and services and their industry is essential. Blog posts, guides, white papers, and webinars will encourage prospects to become customers. However, it isn\u2019t simply enough to make high-quality content available; you have to provide them attractively. If it doesn\u2019t look professional and polished, site visitors may not ever click on your content to read it.<\/p>\n\n\n\n

5. Contemporary, Cohesive Design<\/strong><\/p>\n\n\n\n

Website design trends change rapidly in today\u2019s digital world, so you need to make sure to keep your site updated and relevant. Experts agree that businesses should have their websites redesigned every three to five years and more often if your site has become stale. When other sites look much sleeker, with essential features that yours doesn\u2019t have, you should get it updated ASAP.<\/p>\n\n\n\n

Additionally, it\u2019s important to be sure that your site design elements are consistent with your current branding. Maintain consistency with fonts, colors, illustrations, and image style on your website and other marketing areas like brochures and other print materials.<\/p>\n\n\n\n