{"id":2330,"date":"2022-12-03T08:40:50","date_gmt":"2022-12-03T08:40:50","guid":{"rendered":"https:\/\/www.webigg.com\/blog\/?p=2330"},"modified":"2022-12-03T08:40:50","modified_gmt":"2022-12-03T08:40:50","slug":"marketing-trends-of-2023","status":"publish","type":"post","link":"https:\/\/www.webigg.com\/blog\/marketing-trends-of-2023\/","title":{"rendered":"Marketing Trends of 2023"},"content":{"rendered":"\n

1. Influencer marketing will evolve into a common marketing tactic.<\/strong><\/h3>\n\n\n\n

Influencer marketing really picked up steam in 2022, and we predict this trend will keep pace in 2023. Why? 89% of marketers who currently engage with influencer marketing will increase or maintain their investment next year.<\/p>\n\n\n\n

On top of that, 17% of marketers are planning to invest in it for the first time next year.<\/p>\n\n\n\n

When marketers collaborate with influencers and industry thought leaders in their industry, they can expand brand awareness and gain fans from the influencer’s own audience. <\/p>\n\n\n\n

Can’t afford to hire a celebrity influencer with millions of followers? That’s okay. In fact, more than 56% of marketers who invest in influencer marketing work with micro-influencers.<\/p>\n\n\n\n

Micro-influencers are social media promoters with a smaller following (typically, thousands to tens of thousands of followers). Although they have fewer followers, their posts often pack more punch due to their higher level of engagement.<\/p>\n\n\n\n

These influencers have found a niche in their industry, too \u2014 which is why they’ve started to play a bigger role in converting leads, connecting with audiences, and boosting brand awareness.<\/p>\n\n\n\n

Because micro-influencers are still considered \u201ceveryday\u201d people (unlike hard-to-reach celebrities), their audiences are actually more likely to trust their opinions and recommendations.<\/p>\n\n\n\n

2. Video marketers will keep content short.<\/strong><\/h3>\n\n\n\n

Short-form video has taken the marketing world by storm, and we predict it will carry over in 2023. A staggering 90% of marketers using short-form video will increase or maintain their investment next year, and 1 in 5 marketers plan to leverage short-form video for the first time in 2023.<\/p>\n\n\n\n

3. Social media will become a customer service tool.<\/strong><\/h3>\n\n\n\n

Leveraging social media as a customer service tool is relatively new, but this trend is quickly gaining steam. So much so, more than a quarter of marketers use direct messages (DM’s) to offer customer support, and 15% of marketers plan to try it for the first time in 2023.<\/p>\n\n\n\n

It’s no coincidence that this trend is emerging at a time when many social media platforms \u2014 namely Instagram and Facebook \u2014 are expanding its e-commerce capabilities. For this reason, providing customer service on these platforms will become even more crucial.<\/p>\n\n\n\n

4. More businesses will leverage SEO to concur search traffic.<\/strong><\/h3>\n\n\n\n

As marketers, we must ensure that our websites and content are as discoverable as possible \u2014 especially on Google \u2014 which can provide both long-term and short-term traffic returns. And, while SEO is not new, it’s strategies are becoming even more ingrained within modern day marketing strategies. <\/p>\n\n\n\n

When it comes to the trend marketers will invest the most money in for 2023, SEO ranks third behind short-form video and influencer marketing. Further, 88% of marketers who have an SEO strategy will increase or maintain their investment in 2023, which is a slight uptick from the year before (84%). <\/p>\n\n\n\n

5. Mobile optimization will be even more important. <\/strong><\/h3>\n\n\n\n

Consumers are spending more and more time on mobile devices. In fact, more than half of annual online website traffic comes from mobile devices, including tablets.  <\/p>\n\n\n\n

As millennials and Gen Z audiences continue to grow buying power, mobile-optimized digital experiences will be even more vital to consider as a business owner who markets to these fast-paced, highly connected generations. <\/p>\n\n\n\n

Above are just some of the reasons why:<\/p>\n\n\n\n