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This technique is being used now in a couple of new ways that are really generating major benefits across Google, for back-linking, to stimulate engagement and, of course, it\u2019s a great way to syndicate content.<\/p>\n
Press releases<\/a>\u00a0have been around since the early days of advertising for both news and editorial content. And, truthfully, for a long time I was one of those folks who wondered, \u201cWhy bother with press releases now? Who needs them anymore? Because the Internet has changed the medium.\u201d<\/p>\n The evidence that what we\u2019re seeing is actually showing that press releases are not only one of the most successful strategies to syndicate content, but they also deliver a LOT of ancillary benefit.<\/p>\n The Benefits of Using a Press Release<\/strong><\/p>\n When you submit a press release correctly, what happens is you send it out to a number of press outlets. It\u2019s going to get looked at and, if it\u2019s a well written press release, the outlets will want to pick it up, want to syndicate, and furthermore, might even want to do a more in-depth article on you or your story. There is the potential to get huge traffic, huge authority, and huge results.<\/p>\n But an\u00a0online press release<\/a> is not just about getting printed in the paper.\u00a0 It\u2019s also able getting printed on these news outlets\u2019 authority websites.<\/p>\n These PR distribution services are deemed both credible and SEO-friendly, which are the only inbound links we truly value.<\/p>\n Credibility:<\/strong> We determined credibility by checking the Search Engine Optimization<\/a>\u00a0industry\u2019s most trusted metrics: Google Pagerank, Majestic Trust Flow and Moz Domain Authority. This process eliminated most of the free sites in our list. We think paid sites should offer more link credibility in addition to bonus features, so we slimmed down our list to include only those with high scores, also.<\/p>\n Search Engine Optimization:<\/strong> We also took into account basic\u00a0Search Engine Optimization<\/a> functionality. These sites allow tagging, anchor text links, keyword data and other search elements. The paid sites typically allowed up to eight outbound links, whereas most free sites only allow one.<\/p>\n