If you are going to look at only one source of data for measuring your campaign successes and failures, look at Google Analytics.<\/p>\n\n\n\n
I say this because Google Analytics is able to pick up all relevant on-site data, conversion data and a huge bulk of social and email data (if set up correctly).<\/p>\n\n\n\n
To save time, when measuring the success of new content keep a close finger on the pulse for the following metrics:<\/p>\n\n\n\n
Over time you\u2019ll also want to compare and measure the impact of multiple channels that are driving traffic to your blog or article (the \u2018Source\u2019 <\/em>in Google Analytics).<\/p>\n\n\n\n Organic search is the channel you want to drive as the highest portion of traffic. <\/p>\n\n\n\n However, be prepared to wait for the organic search channel to pick up traffic as an acquisition channel \u2013 Rome wasn\u2019t built in a day<\/em>. Instead, you\u2019ll likely see spikes from other channels such as social media<\/em> and email<\/em> during your initial promotional phase. This will likely subside and traffic will drop after the initial promotion. <\/p>\n\n\n\n Once your content has shown strong initial traffic, as well as proving to crawlers that it\u2019s highly targeted, comprehensive, relevant and useful you\u2019ll start to see a growth in organic search traffic in the longer-term.<\/p>\n\n\n\n This will help your content rank for your desired key terms over the preceding months and drive ongoing steady traffic from organic search channels like Google.<\/p>\n\n\n\n Be prepared to wait, it won\u2019t happen as soon as you put it live!<\/p>\n\n\n\n Social Media Analytics<\/strong><\/p>\n\n\n\n Social media is a fantastic channel to increase your content\u2019s speed to market and initial visibility.<\/p>\n\n\n\n New content and regular promotions are usually also a great way to continue building your audience by being active on the various platforms (e.g. Facebook, Twitter, LinkedIn, Youtube etc). <\/p>\n\n\n\n This makes promoting new content a bit of a 2 birds 1 stone<\/em> scenario<\/em>.<\/p>\n\n\n\n Here are the main metrics you should try to keep on top of from platforms such as Facebook, Twitter and LinkedIn:<\/p>\n\n\n\n Email Marketing Analytics<\/strong><\/p>\n\n\n\n Email marketing is notoriously the cheapest way to drive online business value, once it\u2019s set up correctly.<\/p>\n\n\n\n Again, like social media, emails are a fantastic channel to boost visibility to new content at very low cost (depending on the level of sophistication you have set up and your existing audience size).<\/p>\n\n\n\n The main metrics to keep on top of should be the following:<\/p>\n\n\n\n These metrics can be helpful in a number of ways.<\/p>\n\n\n\n Not only do they help to show the impact of your email marketing at driving users to your website content, but they can also show how well designed your emails are and if your audience needs cleansing.<\/p>\n\n\n\n Firstly, if you are experiencing low open rates and click through rates (e.g. below industry benchmarks), your email design may be a little off.<\/p>\n\n\n\n A good way to rectify these issues is to try A\/B testing where you can offer 50% of your audience one design option and the other 50% another one. This is a great way to continuously improve the performance of your email marketing.<\/p>\n\n\n\n Secondly, if you\u2019re receiving an abnormally high unsubscribe rate then it may be worth conducting a data cleanse.<\/p>\n\n\n\n By doing this regularly you will be able to remove users who consistently don\u2019t engage with your emails from your mailing lists.<\/p>\n\n\n\n For more details on our products and services, please feel free to visit us at: <\/strong>Article Writing Services<\/strong><\/a>, <\/strong>Content Writing Services<\/strong><\/a>, <\/strong>Blog Writing Services<\/strong><\/a>, <\/strong>Press Release Submission Services<\/strong><\/a> & <\/strong>Press Release Writing<\/strong><\/a>.<\/strong><\/p>\n\n\n\n
You usually don\u2019t simply rank for desired keywords and drive mountains of traffic to new content through Google and other search engines overnight.<\/p>\n\n\n\n
You should then look at which performs best by comparing the metrics highlighted above and then only use the most successful design going forward \u2013 this should be a continuous exercise of testing, tweaking and improving performance.<\/p>\n\n\n\n