Ever since the continuous growth in influence of the digital marketplace and search engines, the digital evolution has forced marketeers to adapt. <\/p>\n\n\n\n
Nowadays, the main mantra an SEO agency will repeat is the following phrase of \u2018content is king<\/em><\/strong>\u2019. <\/p>\n\n\n\n
Well, if content truly is king, how do you go from your starting block to the coronation with a list of relevant content ideas?<\/p>\n\n\n\n
Like all marketing done right, it comes down to understanding your customer. <\/p>\n\n\n\n
Developing an understanding and blueprint of your key target audience can massively help you identify relevant content gaps that help meet their needs at different points in the customer journey.
In marketing these are called \u2018personas<\/strong>\u2019. <\/p>\n\n\n\n
Completing a persona analysis requires both quantitative and qualitative insight from valued stakeholders both inside and outside your business. <\/p>\n\n\n\n
Once you\u2019ve done your homework on your business\u2019s target audiences, it\u2019s time to look at what information they are interested in and how you can create this for them that also aligns to your business objectives. <\/p>\n\n\n\n
If you take this article as an example, I\u2019m using my personas to answer user queries on keyword and topic research. <\/p>\n\n\n\n
I\u2019ve identified that my target audience requires digital marketing information that supports their content marketing efforts and building blocks for effective SEO. <\/p>\n\n\n\n
The likelihood is that if I can produce quality content that answers these queries, I rank higher and gain more visibility for my expertise and services offered<\/strong> over time.<\/p>\n\n\n\n
Once you\u2019ve done the groundwork building key personas you can start to quickly brainstorm the key topic areas you think <\/strong><\/em>will be of interest to them<\/strong>. <\/p>\n\n\n\n
Like the classic way you\u2019d develop ideas in school, simply use your persona information as a reference point and start brainstorming.<\/p>\n\n\n\n
Brainstorming potential key areas of interest can be an incredibly useful exercise to complete. <\/p>\n\n\n\n
For example, if I provide digital marketing services, I can be pretty confident that my target audience is interested in hearing about one of the following topics:<\/p>\n\n\n\n
Google Trends is a great tool for 2 main reasons:<\/p>\n\n\n\n
Once you land on the homepage you can simply enter in your topic and press enter. <\/p>\n\n\n\n
Google will automatically retrieve all relevant data on this within the US for the past 12 months. <\/p>\n\n\n\n
However, should you be targeting users in other countries such as the UK, you can change the country easily with the top left filter (under your topic entered).<\/p>\n\n\n\n
You can also change the time length<\/strong>, the category<\/strong> and the search type<\/strong>. <\/p>\n\n\n\n
The part I\u2019d consider the most important is the \u2018category<\/strong>\u2019. By altering this to one which is relevant to you (e.g. \u2018Marketing Services\u2019) you are filtering potential traffic noise out of the data that\u2019s actually useful to your purposes.<\/p>\n\n\n\n
This will remove users who are searching for your topic for other reasons.<\/p>\n\n\n\n
For more details on our products and services, please feel free to visit us at: <\/strong>Link Building Services<\/strong><\/a>, <\/strong>Google Adwords<\/strong><\/a>, <\/strong>Google Local Business<\/strong><\/a>, <\/strong>Web Analytics Service<\/strong><\/a> & <\/strong>Article Submission Services<\/strong><\/a>.<\/strong><\/p>\n\n\n\n
Please feel free to visit us at:<\/strong> <\/strong>https:\/\/webigg.com\/<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"