As an IT support company, you have a huge<\/em> scope for the type of content you can share to attract more clients.<\/p>\n\n\n\n You\u2019re in a position to target the kind of questions your ideal customers search for before they convert, as well as targeting keywords and phrases colder leads may search while they\u2019re fixing their own tech, and then entice them in with a compelling call to action or a great mailing list offering.<\/p>\n\n\n\n Depending on whether your ideal customer is someone looking for an IT support company for their personal tech, or someone looking for an IT support company for their business, your content will be slightly different.<\/p>\n\n\n\n Later in this guide, we\u2019ll cover how you can conduct keyword research to find out the type of questions your ideal customer is searching for.<\/p>\n\n\n\n Blogs and guides will be one of the cornerstones<\/em> of your content marketing strategy.<\/p>\n\n\n\n Potential customers will likely find your website looking for basic tech support for their company and then realise that they need to hire an IT support company full time.<\/p>\n\n\n\n Start by thinking about the types of questions<\/strong> your customers ask you or the questions they ask before becoming your customers.<\/p>\n\n\n\n This could be things like \u201cwork PC won\u2019t boot up<\/em>\u201d or \u201coffice Wi-Fi problems<\/em>\u201d. They may make other adjacent searches too, such as \u201cbest company PCs<\/em>\u201d or \u201cbest office printer<\/em>\u201d. These searches show someone who could be about to upgrade their business\u2019 tech and may need ongoing support.<\/p>\n\n\n\n Even if you don\u2019t sell PCs and printers as part of your service offering, you can use your blog to make recommendations<\/strong> to these searchers and include CTAs throughout your guides to encourage the reader to consider an ongoing tech support service for all their new kit.<\/p>\n\n\n\n Infographics are the ideal way to explain complex ideas in a way that\u2019s easier to understand. This can be great for sharing a step-by-step tutorial on how to do simple tech repairs yourself or explaining the complexities of installing a server in an office.<\/p>\n\n\n\n Including useful infographics in your blogs can also help you to get quality backlinks in the future. If you have a great infographic, others who share it will link back to you when they share it in their own guides.<\/p>\n\n\n\n Your website<\/strong> is a key element in your wider marketing strategy. Without a good website, your digital marketing efforts could go to waste. Improving the digital marketing strategy for your IT support company will drive more traffic to your website, so you want to make sure your website is optimised to convert that traffic.<\/p>\n\n\n\n There are a few ways you can convert the traffic that lands on your website, depending on the stage of the buyer\u2019s journey they are at.<\/p>\n\n\n\n For your main CTA \u2014 we suggest having two \u2014 one for those who are ready to convert and those who want to learn more.<\/p>\n\n\n\n Now you\u2019ve got a conversion-optimised website; you need to increase your traffic. One way to do this is via search engine optimisation (SEO), which will help you appear higher in search results for various search terms.<\/p>\n\n\n\n As covered in the content section, targeting the right keywords is essential when it comes to SEO.<\/p>\n\n\n\n You will need to target a variety of keywords, including both short and long. Shorter keywords<\/strong> are around one to two words, whereas longer keywords<\/strong> are often the phrases your target customers search while looking for IT support services.<\/p>\n\n\n\n Shorter keywords are usually best suited to service pages and longer keywords work best for blog content.<\/p>\n\n\n\n For more details on our products and services, please feel free to visit us at: <\/strong>Internet Marketing Services<\/a>, <\/strong>Content Marketing Services<\/a>, <\/strong>Reputation Management<\/a>, <\/strong>Search Engine Optimization<\/a> & <\/strong>Social Media Optimization<\/a>.<\/strong><\/p>\n\n\n\n Please feel free to visit us at:<\/strong> <\/a>https:\/\/webigg.com\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" Content Marketing-led Strategy As an IT support company, you have a huge scope for the type of content you can share to attract more clients. You\u2019re in a position to target the kind of questions your ideal customers search for before they convert, as well as targeting keywords and phrases colder leads may search while they\u2019re fixing their own […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[70,72,71],"class_list":["post-2307","post","type-post","status-publish","format-standard","hentry","category-internet-marketing-internet-marketing","tag-content-marketing-services","tag-internet-marketing-services","tag-reputation-management"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/2307","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/comments?post=2307"}],"version-history":[{"count":1,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/2307\/revisions"}],"predecessor-version":[{"id":2308,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/2307\/revisions\/2308"}],"wp:attachment":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/media?parent=2307"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/categories?post=2307"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/tags?post=2307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Blogs and Guides<\/h3>\n\n\n\n
These are relatively simple queries, but they could be the start of someone realising their company needs IT support.<\/p>\n\n\n\nInfographics<\/h3>\n\n\n\n
Website and Search Engine Optimisation-led Strategy<\/h2>\n\n\n\n
Your website needs to represent your best salesperson. Keep this in mind while adding your calls to action and unique selling points.<\/p>\n\n\n\nConversion Rate Optimisation<\/h3>\n\n\n\n
Search Engine Optimisation<\/h3>\n\n\n\n
Keyword Research<\/h3>\n\n\n\n