Stage one requires the creation of content that will be visible to as wide of an audience as possible. Thus, content marketing that is goal-oriented in this regard will maximize\u00a0Search Engine Optimization<\/a>\u00a0and use a platform that will reach the highest number of people.<\/p>\n To achieve stage two of the buying cycle, the content must be interesting and relevant to the reader. This is perhaps the most challenging stage to facilitate; however,\u00a0Content Marketing<\/a> is perhaps the best strategy to employ towards this goal, as unlike traditional advertising there is usually enough latitude in content marketing to include interesting information independent from your product or service.<\/p>\n Once the potential buyer’s attention has been captured, the savvy content marketer needs to know how to translate that interest into the next stages of the buying cycle. Thus, interesting content should segue seamlessly and logically into a free trial of the product or another engagement strategy to lock in intent. From here, a combination of product quality and exposure to direct purchase information should lead to a purchase by an interested buyer.<\/p>\n Once the potential buyer’s attention has been captured, the savvy content marketer needs to know how to translate that interest into the next stages of the buying cycle. Thus, interesting content should segue seamlessly and logically into a free trial of the product or another engagement strategy to lock in intent. From here, a combination of product quality and exposure to direct purchase information should lead to a purchase by an interested buyer.<\/p>\n