Although there are many channels and platforms that you can use for digital marketing, we\u2019re focusing on the ones that are specifically about customer acquisition<\/em><\/strong>. Retention, loyalty, and branding are topics for another day.<\/p>\n\n\n\n Many of our clients who are running Facebook Ads are also running Google Ads, but if you\u2019re not, this is a good place to consider. After all, when your ideal customer has a problem or a question, where do they turn? <\/p>\n\n\n\n Google!<\/p>\n\n\n\n While there are a lot of benefits to optimizing your website for organic search or your business for local search, paid<\/em><\/strong> search results appear at the top of the page whenever there\u2019s a search that includes \u201ccommercial intent.\u201d<\/p>\n\n\n\n Some of our clients have seen great results with Microsoft Ads, formerly Bing Ads. While the volume of search at Bing is much lower, the clickthrough rates tend to be higher. Also, like Avis, because Microsoft is a (distant) number two, they try harder!<\/p>\n\n\n\n Organic SEO\u2013the original \u201c10 big blue links\u201d\u2013is another way to attract new customers to your website or business. Although as you can see from the screengrab below, there are plenty of other features in organic results these days:<\/p>\n\n\n\n For businesses that are \u201cgeographically challenged,\u201d it\u2019s important to appear when someone triggers local search results. Maybe it\u2019s \u201cchiropractors near me\u201d or \u201cPortland Maine bed and breakfast.\u201d When that happens, Google often shows a map with three results. Appearing in that top three can make or break your year.<\/p>\n\n\n\n While Search Ads are great for prospects who are actively searching for a solution, people may not realize they have a problem, or that a solution exists. That\u2019s the beauty of Paid Social, where we can show ads based on the type of people who might be a good fit.<\/p>\n\n\n\n That\u2019s why Facebook was such a powerful platform: they knew everything<\/em><\/strong> about us. Now that they\u2019ve been stripped of some of that power, we need to look elsewhere. <\/p>\n\n\n\n If you\u2019re a B2B (business to business) company, then LinkedIn could be a powerful advertising platform. While LinkedIn doesn\u2019t know about our favorite bands, movies, or whether we prefer crosswords to crossfit, it does know where we work. And how long we\u2019ve been there. And what our position is. And our industry. And who we\u2019re connected to. It can even take an educated guess at our age.<\/p>\n\n\n\n If you have a demonstrable product or service, or you can capture people\u2019s attention in the first five seconds, advertising on YouTube might be a great fit.<\/p>\n\n\n\n You can create engaging ads that appear before the video your customer came to watch. You can place ads based on topic, keywords, or choose a specific video or channel where you\u2019d like to appear. If they click on the ad you can drive traffic to your website. If they click the skip button you don\u2019t have to pay for the ad!<\/p>\n\n\n\n For more details on our products and services, please feel free to visit us at: <\/strong>Internet Marketing Services<\/strong><\/a>, <\/strong>Content Marketing Services<\/strong><\/a>, <\/strong>Reputation Management<\/strong><\/a>, <\/strong>Search Engine Optimization<\/strong><\/a> & <\/strong>Social Media Optimization<\/strong><\/a>.<\/strong><\/p>\n\n\n\n Please feel free to visit us at:<\/strong> <\/strong><\/a>https:\/\/webigg.com\/<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":" Although there are many channels and platforms that you can use for digital marketing, we\u2019re focusing on the ones that are specifically about customer acquisition. Retention, loyalty, and branding are topics for another day. Google Ads for Customer Acquisition Many of our clients who are running Facebook Ads are also running Google Ads, but if you\u2019re […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[70,72,71],"class_list":["post-2264","post","type-post","status-publish","format-standard","hentry","category-internet-marketing-internet-marketing","tag-content-marketing-services","tag-internet-marketing-services","tag-reputation-management"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/2264","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/comments?post=2264"}],"version-history":[{"count":1,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/2264\/revisions"}],"predecessor-version":[{"id":2265,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/2264\/revisions\/2265"}],"wp:attachment":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/media?parent=2264"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/categories?post=2264"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/tags?post=2264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Google Ads for Customer Acquisition<\/h2>\n\n\n\n
Bing Ads Can Bring in New Customers, Too!<\/h2>\n\n\n\n
Search Engine Optimization (SEO)<\/h2>\n\n\n\n
Local Search Reaches Both Tourists and Locals<\/h2>\n\n\n\n
LinkedIn Ads Put You In Front of Your B2B Prospects<\/h2>\n\n\n\n
YouTube Pre-Roll Ads: 5 Seconds to Capture Attention<\/h2>\n\n\n\n