Google remains the dominant force in all things search-related.<\/p>\n\n\n\n
It commands the majority of search market share\u2014averaging a net share of 74.5% in 2017\u2014and is users\u2019 preferred search platform. <\/p>\n\n\n\n
So it makes sense that when marketers talk SEO, they strategize with Google in mind.<\/p>\n\n\n\n
But Google\u2019s been through its fair share of changes over the years, and not all of them have had a positive effect on SEO.<\/p>\n\n\n\n
Namely:<\/p>\n\n\n\n
All of these changes to paid ads and SERP layout mean that organic listings have been driven lower down the page.<\/p>\n\n\n\n
IS SEO DEAD? NO, IT\u2019S JUST ONE PART OF THE BIGGER PICTURE<\/strong><\/p>\n\n\n\n Perhaps the biggest change in the SEO landscape has been that it\u2019s no longer a standalone marketing strategy.<\/p>\n\n\n\n Instead, It\u2019s become just one channel within the larger marketing mix.<\/p>\n\n\n\n It used to be enough to choose a few keywords and practice correct on-page optimization.<\/p>\n\n\n\n And that\u2019s still important. But these days, It should be an element of your digital marketing strategy; it can\u2019t be the whole thing.<\/p>\n\n\n\n Depending on your industry, SEO Should be somewhere between 20%-60% of your website strategy.<\/p>\n\n\n\n Remember how 51% of all traffic comes from organic search?<\/p>\n\n\n\n That leaves half of web traffic we haven\u2019t even touched on:<\/p>\n\n\n\n Well, stats show that on average, the remainder comes from 10% paid search, 5% social, and 34% from all other sources.<\/p>\n\n\n\n For you, that means you should have a good mix of sources and mediums sending traffic to your website.<\/p>\n\n\n\n Those elements should be:<\/p>\n\n\n\n SEO should be a big part. Should be continually getting bigger and bigger as far as the amount of traffic your site receives<\/p>\n\n\n\n The good news is, some old SEO rules still apply.<\/p>\n\n\n\n At Ignite, for example, we\u2019re up over 100% year over year for SEO traffic. We get more traffic every single month.<\/p>\n\n\n\n How? By continuing to focus on the most important terms. By continue to scale our content and refresh old pages to keep those terms fresh.<\/p>\n\n\n\n Beyond that, we continue to focus on new and innovative things that are happening in SEO.<\/p>\n\n\n\n That\u2019s all standard, on-page practice.<\/p>\n\n\n\n And yes, that\u2019s all extremely important in the new wave of SEO. But equally important now is the value <\/em>you deliver on the page.<\/p>\n\n\n\n You can\u2019t rely on a short piece of general, keyword-optimized text to rank anymore.<\/p>\n\n\n\n Instead, you need to work on building on providing valuable, in-depth content, a strong brand and value proposition, an optimized website and strong link profile that all work together.<\/p>\n\n\n\n Don\u2019t be afraid to install newer features like AMP where appropriate.<\/p>\n\n\n\n AMP, which stands for Accelerated Mobile Pages, is an open-source program from Google designed to make mobile pages load almost instantaneously.<\/p>\n\n\n\n Installing it on pages was especially useful for media sites, as it allowed them to display pages in the carousel section of mobile searches (which appears at the very top of the results).<\/p>\n\n\n\n But it\u2019s benefit for websites across the board lies, of course, in its quick load time.<\/p>\n\n\n\n In terms of SEO, page speed matters. It means a better user experience, which translates to a higher rank from Google.<\/p>\n\n\n\n For more details on our products and services, please feel free to visit us at: <\/strong>Link Building Services<\/strong><\/a>, <\/strong>Google Adwords<\/strong><\/a>, <\/strong>Google Local Business<\/strong><\/a>, <\/strong>Web Analytics Service<\/strong><\/a> & <\/strong>Article Submission Services<\/strong><\/a>.<\/strong><\/p>\n\n\n\nIS SEO DEAD? NO, AND HERE\u2019S HOW TO RANK WELL IN GOOGLE<\/h2>\n\n\n\n
AMP, THE KNOWLEDGE GRAPH, AND OTHER NEW FEATURES FOR SEO<\/h2>\n\n\n\n