That\u2019s right, the same medium you use for watching people take products out of their packages and prank their loved ones is also a go-to source for internet users when searching for information.<\/p>\n\n\n\n
That means there are lots of opportunities to reach your audience through YouTube\u2019s search function.<\/p>\n\n\n\n
In this post we\u2019ll look at steps you can take to boost your YouTube search engine optimization (SEO) strategy. Follow these tactics and you\u2019ll quickly find your videos frequently appearing high up in search results.<\/p>\n\n\n\n
Keyword research is the backbone of any SEO strategy. And YouTube is no different.<\/p>\n\n\n\n
The key to creating SEO-friendly video content is finding topics and keywords that users are searching for, but for which there isn\u2019t that much existing content.<\/p>\n\n\n\n
This allows you to create videos that users will want to watch without having to compete against other creators that are already ranking for similar keywords.<\/p>\n\n\n\n
Finding this sweet spot is where keyword research comes in.<\/p>\n\n\n\n
It has two main components:<\/p>\n\n\n\n
YouTube is, of course, a video-centric medium. But there is a writing component as well.<\/p>\n\n\n\n
Nowhere is this more important than with trying to get your YouTube videos to rank for targeted keywords.<\/p>\n\n\n\n
Think about it: The YouTube algorithm can\u2019t \u201cwatch\u201d your videos. How is it supposed to know what they\u2019re about?<\/p>\n\n\n\n
The answer lies in optimizing your title, description and closed captions for the keywords you\u2019re targeting.<\/p>\n\n\n\n
Let\u2019s say you\u2019ve created a video on how to get your YouTube videos to rank in search results. You\u2019ve done your keyword research and decided that \u201cYouTube SEO\u201d is the keyword that will help you get in front of your audience.<\/p>\n\n\n\n
You\u2019ll want to ensure you write a title for the video that clearly features the keyword you\u2019re targeting. Something along the lines of \u201cThe essentials of YouTube SEO\u201d would do the trick.<\/p>\n\n\n\n
Then, you\u2019ll want to include the phrase \u201cYouTube SEO\u201d somewhere in the description. If you\u2019ve created your video with SEO in mind, it should also be naturally included in your closed captions.<\/p>\n\n\n\n
This is probably the most essential element of YouTube SEO.<\/p>\n\n\n\n
Any SEO strategy\u2013 either YouTube or otherwise \u2013 is all about trying to decipher user intent.<\/p>\n\n\n\n
What information does my target audience want?<\/p>\n\n\n\n
What content is going to be most useful to them?<\/p>\n\n\n\n
What phrases are they using to search for that content?<\/p>\n\n\n\n
Then, once you know that, you can start to design content that will be useful to them.<\/p>\n\n\n\n
That means building SEO into every stage of the creative process.<\/p>\n\n\n\n
Before you even begin to consider what sorts of videos you\u2019re going to be creating, ask yourself about the types of content that\u2019s going to matter most to your audience.<\/p>\n\n\n\n
Then design videos that will matter most to them.<\/p>\n\n\n\n
Ignore this step and every other step in your YouTube SEO strategy is going to be a slog.<\/p>\n\n\n\n
It\u2019s that simple!<\/p>\n\n\n\n
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