As the July update is coming into effect, a number of site owners have noted fluctuations in SERP rankings. Here are some of their observations from a Search Engine Round table blog post.<\/p>\n\n\n\n
\u201cLost positions on a lot of keywords. But like previous times, hoping to recover them back as the initial dust settles down. Too early to comment right now.\u201d<\/p>\n\n\n\n
\u201cI was hit during the June core update with -20%. At 11:00 AM PST today my traffic is back to pre-June level. I hope whatever it is, my recovery sticks.\u201d<\/p>\n\n\n\n
\u201cI saw a recovery from a previous core update in June\u2019s update. And I\u2019m seeing another boost in rankings now with the July core update.\u201d<\/p>\n\n\n\n
How to Prepare for Google Algorithm Updates<\/strong><\/p>\n\n\n\n Core updates reveal the importance of maintaining SEO best practices for local pages. Here are some tips to keep your sites performing well this month.<\/p>\n\n\n\n Localize as much as possible. Write custom title tags, meta descriptions, and header tags with hyperlocal information for each local landing page. Localize on-page content with location-relevant information and photos and videos. Use descriptive, localized image alt tags.<\/p>\n\n\n\n Make sure your code is working well for you. Double-check \u201crel=canonical\u201d tags to ensure your preferred page sources are correct. Make sure you are using \u201chreflang\u201d tags for multilingual pages. This is especially important for global and multi-location brands.<\/p>\n\n\n\n Is your site mobile-friendly? Keep it optimized and easy to get around with navigational breadcrumb links that target non-branded keyword phrases.<\/p>\n\n\n\n Keep your Google My Business (GMB) up to date. Add your local page URL to your GMB listing, fix any incorrect primary business categories, and add any relevant categories. In a similar vein, reporting duplicate or spam business listings on Google Maps will help your SEO.<\/p>\n\n\n\n When Was the Last Google Core Update?<\/strong><\/p>\n\n\n\n The last core update took place in June 2021. But actually, this July update is technically the second part of the June update. While it\u2019s possible that a very small segment of websites may see changes in June that reverse in July, the majority of sites won\u2019t notice either of these updates.<\/p>\n\n\n\n However, both these core updates are happening concurrently with the page experience update. Over the next 3-4 months, it is important for site owners to watch their local marketing performance closely and focus on Core Web Vitals. <\/p>\n\n\n\n For more details on our products and services, please feel free to visit us at: <\/strong>Internet Marketing<\/strong><\/a>, <\/strong>Search engine marketing<\/strong><\/a>, <\/strong>Internet Marketing Company<\/strong><\/a>, <\/strong>Best Online Marketing Company India<\/strong><\/a> & <\/strong>Online Marketing Company India<\/strong><\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" As the July update is coming into effect, a number of site owners have noted fluctuations in SERP rankings. Here are some of their observations from a Search Engine Round table blog post. \u201cLost positions on a lot of keywords. But like previous times, hoping to recover them back as the initial dust settles down. Too […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[23,32,34,24,33],"class_list":["post-1964","post","type-post","status-publish","format-standard","hentry","category-internet-marketing-internet-marketing","tag-best-online-marketing-company-india","tag-internet-marketing","tag-internet-marketing-company","tag-online-marketing-company-india","tag-search-engine-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/1964","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/comments?post=1964"}],"version-history":[{"count":1,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/1964\/revisions"}],"predecessor-version":[{"id":1965,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/1964\/revisions\/1965"}],"wp:attachment":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/media?parent=1964"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/categories?post=1964"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/tags?post=1964"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}