There\u2019s only so much we know about Google\u2019s algorithm because Google won\u2019t reveal its top ranking factors. In other words, no one\u2019s entirely sure what boxes to tick to secure a first-page ranking. That said, here\u2019s a rundown of the ranking factors we do know about:<\/p>\n\n\n\n
Page speed: Google updates with page speed might affect you if your website is slow to load because slow websites offer a poor user experience.<\/p>\n\n\n\n
Content relevance: Although you shouldn\u2019t stuff your website with keywords, you should use some relevant keywords and create relevant content around those terms.<\/p>\n\n\n\n
Site design: Your website should be user-friendly and easy to navigate.<\/p>\n\n\n\n
Link quality: If you want to rank on Google, then ensure you only link to informative, relevant content. Irrelevant links may be affected.<\/p>\n\n\n\n
Mobile-friendliness: Google uses the mobile version of your website for ranking and indexing, which means \u201cmobile-friendliness\u201d is a ranking factor.<\/p>\n\n\n\n
HTTPS status: Generally, Google prefers secure websites since they\u2019re more trustworthy. HTTPS is more secure than HTTP, so having an SSL certificate can help your ranking.<\/p>\n\n\n\n
User engagement: Finally, Google might affect websites with high bounce rates and few return visitors because the pages may be low quality.<\/p>\n\n\n\n
How Often Are Google Algorithm Changes Released?<\/strong><\/p>\n\n\n\n Google makes minor changes to its algorithm on a daily basis. They might even release multiple updates in 24 hours.<\/p>\n\n\n\n These changes are usually small, and you probably won\u2019t notice a drop in search page rankings due to these updates alone.<\/p>\n\n\n\n However, the same can\u2019t be said for the \u201ccore\u201d updates. Google makes these larger, more sweeping changes a few times per year, and they can directly impact your page performance.<\/p>\n\n\n\n How Do I Know When Google Releases a New Algorithm Update?<\/strong><\/p>\n\n\n\n There\u2019s no need to track every single tweak Google makes to its algorithm. However, it\u2019s crucial you track core updates, so you can adapt your SEO strategy accordingly.<\/p>\n\n\n\n First, set up a Google Alert for algorithm changes. With Google Alerts, you\u2019ll receive a notification straight to your inbox whenever algorithm updates are mentioned online so you can start preparing for the changes as soon as possible.<\/p>\n\n\n\n Next, if you\u2019re on Twitter, follow Google Search Liaison. It\u2019s an official account where you\u2019ll see notifications of core algorithm updates. Google Alerts don\u2019t work on social media, so following this account gives you another way to track any mentions of algorithm changes:<\/p>\n\n\n\n From here, you can read the official announcements to learn more about how these algorithm updates affect you. You can also learn more about planned improvements to Google, which may help you improve your SEO strategy more generally.<\/p>\n\n\n\n Thirdly, you can use Google Analytics to help you spot changes to the algorithm. How can Google Analytics help? Well, it can help you identify unusual fluctuations in traffic and conversions, for one thing. You can then take a closer look at your performance to see if you\u2019ve been \u201caffected\u201d in some way by a Google algorithm change.<\/p>\n\n\n\n Finally, try an algorithm analytics tool like MozCast or Grump by Accuranker. These tools track changes to the Google algorithm on a daily basis to help marketers as you stay ahead of any updates.<\/p>\n\n\n\n How to Determine Which Google Algorithm Update Hit Your Website<\/strong><\/strong><\/p>\n\n\n\n Have you noticed a steep decline in traffic recently? An algorithm change could be responsible. Here are the two best ways to determine which update just hit your website and how to recover from the penalties:<\/p>\n\n\n\n First, check out Google Search Central (formerly Webmasters). This platform contains multiple resources to help you diagnose common performance problems and identify possible algorithm penalties.<\/p>\n\n\n\n Next, log on to Search Console, a free analytics tool from Google. Whether you want to identify mobile usability problems or monitor your site\u2019s performance, Search Console has the resources you need.<\/p>\n\n\n\n Combined, these tools can help you easily track changes to the Google algorithm.<\/p>\n\n\n\n For more details on our products and services, please feel free to visit us at: <\/strong>Online Marketing Companies,<\/strong><\/a>Online Marketing,<\/strong><\/a>Social Media Marketing,<\/strong><\/a>Internet Marketing,<\/strong><\/a>Search engine marketing.<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":" There\u2019s only so much we know about Google\u2019s algorithm because Google won\u2019t reveal its top ranking factors. In other words, no one\u2019s entirely sure what boxes to tick to secure a first-page ranking. That said, here\u2019s a rundown of the ranking factors we do know about: Page speed: Google updates with page speed might affect you if your […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[32,22,21,45,20],"class_list":["post-1946","post","type-post","status-publish","format-standard","hentry","category-internet-marketing-internet-marketing","tag-internet-marketing","tag-online-marketing","tag-online-marketing-companies","tag-search-engine-marketing-2","tag-social-media-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/1946","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/comments?post=1946"}],"version-history":[{"count":1,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/1946\/revisions"}],"predecessor-version":[{"id":1947,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/1946\/revisions\/1947"}],"wp:attachment":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/media?parent=1946"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/categories?post=1946"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/tags?post=1946"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}