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{"id":1910,"date":"2021-09-01T09:20:18","date_gmt":"2021-09-01T09:20:18","guid":{"rendered":"https:\/\/www.webigg.com\/blog\/?p=1910"},"modified":"2021-09-01T09:20:20","modified_gmt":"2021-09-01T09:20:20","slug":"why-adding-more-languages-to-your-website-can-boost-traffic","status":"publish","type":"post","link":"https:\/\/www.webigg.com\/blog\/why-adding-more-languages-to-your-website-can-boost-traffic\/","title":{"rendered":"Why Adding More Languages to Your Website Can Boost Traffic"},"content":{"rendered":"\n

A lot of the web\u2019s best content and websites are in English. However, there\u2019s a lot more to the internet than those sites. In fact, some of the biggest social media platforms and e-commerce sites in the world barely use English at all.<\/p>\n\n\n\n

The more languages you add to your website, the more people you can reach. Including Spanish gives you access to an audience of about 437 million people, and that\u2019s just one example. Italian will let you connect with about 63 million users, Korean enables you to communicate with over 75 million, and so on.<\/p>\n\n\n\n

It\u2019s important to understand, though, that merely translating your website isn\u2019t enough to increase traffic. If you want to get access to those audiences, you need to take Search Engine Optimization (SEO) into account as well. That means translating your pages\u2019 metadata, targeting keywords that you might not have considered for your site\u2019s original language, making it easy to switch between different versions of your website, and much more.<\/p>\n\n\n\n

Translating your website into even a single additional language is a big leap. With the right plugin, the process becomes much simpler, but it still takes time to localize every aspect of your site. The more complex your site is, the more work this entails. So you\u2019ll want to make sure you get to reap the rewards of your efforts, and that can come down to proper SEO.<\/p>\n\n\n\n

Take advantage of Multiple Languages SEO today!<\/p>\n\n\n\n

The more languages you add to your website, the bigger your potential audience becomes. Even translating your site into one other language is a fantastic step. It\u2019s important to remember, however, that translating your content is only the start \u2013 you also have to think about multilingual SEO.<\/p>\n\n\n\n

If you want to tackle SEO for multiple languages, here are five tips to keep in mind:<\/p>\n\n\n\n

Translate your URLs.<\/p>\n\n\n\n

Use hreflang<\/em> tags.<\/p>\n\n\n\n

Translate your metadata.<\/p>\n\n\n\n

Review your keyword usage.<\/p>\n\n\n\n

Research popular keywords in other languages.<\/p>\n\n\n\n

One element a lot of people overlook when translating their websites is URLs. For example, if you translate your \u2018shop\u2019 page, and its URL is currently yourwebsite.com\/shop, it should appear as yourwebsite.com\/tienda when someone browses the Spanish version of your site.<\/p>\n\n\n\n

The easiest way to do this is to modify the \u2018slug\u2019 for each page you translate. By slug, we mean the identifier for the page that comes after the domain name. In the two examples we mentioned above, the slugs would be \u201cshop\u201d and \u201ctienda\u201d respectively.<\/p>\n\n\n\n

hreflang tags are snippets of code that tell search engines what language you\u2019re using on each page. They\u2019re a must for websites that have multiple languages, since they help Google and other search engines differentiate between each version of your content.<\/p>\n\n\n\n

Adding these tags to your pages is simple, and there are several ways you can go about it. However, it can be rather time-consuming to edit the code for each page on your website individually, particularly if you\u2019re going to translate it into multiple languages.<\/p>\n\n\n\n

For every page on your website, there are a lot of elements that visitors can\u2019t see because they\u2019re meant for search engines only. That collection of elements is called \u2018metadata,\u2019 and it encompasses everything from meta descriptions to tags and image alt text.<\/p>\n\n\n\n

Translating your website\u2019s metadata is perhaps the most important thing you can do to bring in more traffic from users in other languages. Without that metadata, it\u2019s unlikely that your pages will rank highly in languages other than English.<\/p>\n\n\n\n

For more details on our products and services, please feel free to visit us at: <\/strong>Online Marketing India,<\/strong><\/a> <\/strong>Social Media Marketing India,<\/strong><\/a> <\/strong>Internet Marketing India,<\/strong><\/a> <\/strong>Search engine marketing India,<\/strong><\/a> <\/strong>Internet Marketing Company India.<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

A lot of the web\u2019s best content and websites are in English. However, there\u2019s a lot more to the internet than those sites. In fact, some of the biggest social media platforms and e-commerce sites in the world barely use English at all. The more languages you add to your website, the more people you […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[13,11,27,12],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/1910"}],"collection":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/comments?post=1910"}],"version-history":[{"count":1,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/1910\/revisions"}],"predecessor-version":[{"id":1911,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/1910\/revisions\/1911"}],"wp:attachment":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/media?parent=1910"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/categories?post=1910"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/tags?post=1910"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}