{"id":188,"date":"2015-12-26T08:49:31","date_gmt":"2015-12-26T08:49:31","guid":{"rendered":"http:\/\/webigg.com\/blog\/?p=188"},"modified":"2018-12-10T05:55:01","modified_gmt":"2018-12-10T05:55:01","slug":"content-marketing-tactics","status":"publish","type":"post","link":"https:\/\/www.webigg.com\/blog\/content-marketing-tactics\/","title":{"rendered":"Content Marketing Tactics"},"content":{"rendered":"

You\u2019ve also probably heard about\u00a0Content Marketing<\/a> a million times over but how much effort do you\u00a0really<\/em>\u00a0put into yours?<\/p>\n

Blogging<\/strong><\/p>\n

A blog will not only increase your\u00a0Social Media Optimization<\/a>, but it will give your brand more authority, create better customer relationships and drive more traffic to your website. So what have you got to lose? Don\u2019t just rely on your own blog either \u2013 search around for influential bloggers that you can guest post for, to help get more eyeballs on your content.<\/p>\n

E-Books<\/strong><\/p>\n

It\u2019s the perfect way to provide your visitors with interesting content to read. It\u2019s also great for gaining more email contacts as you can offer the e-book as an incentive to sign up.\u00a0 Make sure each page is useful and hire a designer to ensure it looks visually awesome.<\/p>\n

Video<\/strong><\/p>\n

1 minute video is worth 1.8 billion words. That\u2019s because a video is so easy to digest and it\u2019s much more memorable than text. The best type of video you can create for your business is an\u00a0explainer video\u00a0and these tend to come in the flavour of animated, or screen recorded.<\/p>\n

Infographics<\/strong><\/p>\n

Infographics<\/a> are all about statistics and numbers and are the perfect way to get the point across quickly. If designed well, they look great and people on the web seem to love them. When it comes to creating your infographic, you need to think about telling a story.<\/p>\n

Slideshare presentations<\/strong><\/p>\n

SlideShare\u00a0is an awesome way to show off the content you create \u2013 with 60 million global users, it\u2019s actually the world\u2019s\u00a0largest\u00a0<\/em>content marketing platform. As you might expect from the\u00a0SlideShare\u00a0<\/em>brand name, the service is commonly used to exhibit presentations, which users can click through slide-by-slide.<\/p>\n

Social media<\/strong><\/p>\n

Social Media<\/a>\u00a0is the perfect way to show off your personality, and your content. You need to be strategic with your posts, switching it up for different social platforms. Discussions are great for social media and a really engaging way to connect with your audience. On Google+ and Linkedin, you can join communities and groups that are relevant to your customers and start discussions.<\/p>\n

Email marketing<\/strong><\/p>\n

Never underestimate the power of email marketing. If people have signed up to your emails then chances are they want to hear from you. But, be sure to provide your contacts with useful content, rather than just a barrage of sales spiel.<\/p>\n

Testimonials<\/strong><\/p>\n

Testimonials have been around for nearly as long as business itself\u2026but they remain a valuable tool to establish confidence and trust. Customer success stories are a powerful way to build empathy with potential customers, and convince them that your service is more than worth their time and money. Once you\u2019ve worked with a few people, ask them to rate your service and then you can start to feature those testimonials on your website.<\/p>\n","protected":false},"excerpt":{"rendered":"

You\u2019ve also probably heard about\u00a0Content Marketing a million times over but how much effort do you\u00a0really\u00a0put into yours? Blogging A blog will not only increase your\u00a0Social Media Optimization, but it will give your brand more authority, create better customer relationships and drive more traffic to your website. So what have you got to lose? Don\u2019t […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[30,21,28,27,20],"class_list":["post-188","post","type-post","status-publish","format-standard","hentry","category-internet-marketing-internet-marketing","tag-best-online-marketing-company-new-delhi","tag-online-marketing-companies","tag-online-marketing-companies-india","tag-search-engine-marketing-india","tag-social-media-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/188","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/comments?post=188"}],"version-history":[{"count":1,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/188\/revisions"}],"predecessor-version":[{"id":189,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/188\/revisions\/189"}],"wp:attachment":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/media?parent=188"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/categories?post=188"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/tags?post=188"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}