Voice is, therefore, transforming our approaches to technology and the internet, but what impact is it having on search engine optimization?<\/p>\n
Natural language<\/strong><\/p>\n With improved and reliable voice recognition systems, voice technology is well adapted to follow everyday language use, so users can give commands as if they were speaking to a human. For any areas of potential confusion, emerging technologies are seeking to improve the user experience. The 2018 Internet Trends Report by venture capitalist and internet trends specialist, Mary Meeker, found that\u00a070% of English language voice searches\u00a0were made in natural or conversational language.<\/p>\n Keyword length<\/strong><\/p>\n Spoken language usually isn\u2019t as concise as the written word, so queries will be longer than the three or four keyword searches more common to graphical user interfaces (GUI). Voice searches currently\u00a0average 29 words in length, according to Backlinko.\u00a0SEO\u00a0strategists will need to adjust by using more long-tail\u00a0keywords, with the added benefit that the longer the keyword phrases are, the higher the probability of conversion.<\/p>\n The rise of voice technology<\/strong><\/p>\n The introduction of IBM\u2019s Watson in 2010 paved the way for voice technology devices. Watson is a powerful voice recognition question-answer computer system that stunned the world as a super-intelligent, thinking, and speaking robot that was able to beat Trivia grandmasters on the TV quiz show, \u2018Jeopardy\u2019.<\/em>\u00a0In the following year, Google launched its\u00a0Voice Search\u00a0and Apple released Siri for the iPhone 4S, the first digital personal assistant.<\/p>\n This was followed in 2014 by Cortana from Microsoft and Amazon Echo, a voice speaker powered by the personal assistant, Alexa. Google Assistant was launched in 2016, as well as the smart speaker Google Home.\u00a0Initial figures\u00a0showed Amazon Alexa to be leading the market, though Google Home is forecast to take the lead by\u00a02020. Other prominent digital assistants on the global stage include Alice from Yandex, and AliGenie from Alibaba.<\/p>\n Voice recognition technology has significantly improved since its inception. Google claims 95 percent accuracy, while the Chinese iFlytek speech recognition system has an accuracy of 98%.<\/p>\n Voice technology has also spread to devices that fall under the umbrella term, the Internet of Things (IoT), such as a smart TV, a smart thermostat or a home kit. While it may be possible, internet voice search doesn\u2019t have direct applications for most of these devices yet, and by far the greatest share of searches are currently made on either a smartphone or a smart speaker.<\/p>\n Twenty percent of queries on Google\u2019s mobile app and Android devices are made with voice, while 31% of smartphone users use voice at least once a week, according to Statistica.<\/p>\n Media analytics firm Comscore predicts that\u00a0half of all online searches\u00a0will be made through voice by\u00a02020, while Gartner predicts that in the same year, 30% of online searches will be made on devices without a screen. This suggests an enormous rise in voice search, as well as the increased adoption of smart speakers. Earlier this year,\u00a0Juniper Research\u00a0predicted that 3.25 billion voice assistants were in use \u2013 a figure they forecast to reach eight billion by 2023.<\/p>\n For more details on our products and services, please feel free to visit us at: <\/strong>Best Online Marketing Company India,<\/strong><\/a> Online Marketing Company India,<\/strong><\/a> Online Marketing Companies India,<\/strong><\/a> Online Marketing India,<\/strong><\/a> Social Media Marketing India.<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":" Voice is, therefore, transforming our approaches to technology and the internet, but what impact is it having on search engine optimization? Natural language With improved and reliable voice recognition systems, voice technology is well adapted to follow everyday language use, so users can give commands as if they were speaking to a human. For any […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[23,28,24,11,12],"class_list":["post-1772","post","type-post","status-publish","format-standard","hentry","category-internet-marketing-internet-marketing","tag-best-online-marketing-company-india","tag-online-marketing-companies-india","tag-online-marketing-company-india","tag-online-marketing-india","tag-social-media-marketing-india"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/1772","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/comments?post=1772"}],"version-history":[{"count":1,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/1772\/revisions"}],"predecessor-version":[{"id":1773,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/1772\/revisions\/1773"}],"wp:attachment":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/media?parent=1772"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/categories?post=1772"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/tags?post=1772"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}