Social Media Optimization<\/a> has become most important factor in search engine optimization process now a days, as search engines are increasingly utilizing and working based on the inputs and recommendations of users of social networking groups and people posting on them such as\u00a0Facebook, Twitter,\u00a0YouTube\u00a0and\u00a0Google+\u00a0to rank pages in the\u00a0search engine result pages. The implication and results of the same is the quality of web page is give an additional bonus point when people on social media platforms are liking it, which is true in one sense. Thus, search engines can use these statistics as a properly to rank websites in search engine results pages.<\/p>\n While\u00a0Social Media Optimization<\/a> is related to\u00a0search engine marketing, it differs in many other ways. Primarily, SMO focuses on driving traffic from sources that are not related to search engines, though improved search ranking is also a benefit of successful social media optimization. Further, SMO is capable and helpful to target particular geography in order to target and reach the potential customers within a particular area. This helps in lead generation and contributes to high conversion rates.<\/p>\n Social media optimization is in many ways connected to the technique of\u00a0viral marketing\u00a0or viral seeding where word of mouth is created through the use of networking in\u00a0social bookmarking,\u00a0video\u00a0and\u00a0photo sharing\u00a0websites. In this process when people are liking on element or the web page it is shown to other people as well and many other likes may prevail on the same element or web page making it a viral scene. This increases the potential as well as weightage of the element that is highlighted in the whole process.<\/p>\n Social media optimization is considered an integral part of an\u00a0Online Reputation Management<\/a> (ORM) or search engine reputation management (SERM) strategy for organizations or individuals who care about their online presence. This is a fact that the social media pages for any subject appear on top rankings as compared to any other property on the internet. This is being used as a vital tool to have the things maintained for online reputation managerment.<\/p>\n