{"id":1708,"date":"2021-01-18T05:50:04","date_gmt":"2021-01-18T05:50:04","guid":{"rendered":"https:\/\/www.webigg.com\/blog\/?p=1708"},"modified":"2021-01-18T05:50:04","modified_gmt":"2021-01-18T05:50:04","slug":"seo-trends-to-boost-your-rankings-in-2021-part-2","status":"publish","type":"post","link":"https:\/\/www.webigg.com\/blog\/seo-trends-to-boost-your-rankings-in-2021-part-2\/","title":{"rendered":"SEO Trends To Boost Your Rankings in 2021 \u2013 Part 2"},"content":{"rendered":"
    \n
  1. Zero-click searches<\/strong><\/li>\n<\/ol>\n

    Eventually, Google makes changes in the SERPs\u2019 design and layout to provide faster and more effective consumer experiences.<\/p>\n

    Recently, the platform started to focus on zero-click searches, i.e., the results that appear on the very top of the first results page.<\/p>\n

    Now, Zero-Click is more present than ever:\u00a0more than 50%\u00a0of Google searches end without the user clicking on anything.<\/p>\n

    Such content should be able to directly answer the questions inserted by users in the search bar.<\/p>\n

    This way, the audience can find exactly what they are looking for in the SERP itself without clicking any further. This type of activity was introduced in March 2020,\u00a0and the tendency is that it does not stop growing.<\/p>\n

    If you are already an expert in Digital Marketing, you can notice this resource\u2019s similarity with the already famous featured snippets.<\/p>\n

    It is not by chance. The mechanism works similarly, with the difference that Google can now identify individual passages on a webpage to surface relevant content in the search results.<\/p>\n

    As a Digital Marketer, you must optimize your content in order to make this new feature easier to operate. Use structured-data to facilitate the algorithm\u2019s understanding, improve your organic CTAs, and focus your efforts on answering possible buyer persona\u2019s questions.<\/p>\n

    \u00a0<\/strong><\/p>\n

      \n
    1. Website security<\/strong><\/li>\n<\/ol>\n

      It\u2019s nothing new that Google considers your\u00a0website\u2019s security\u00a0status when analyzing its relevance and, of course, its ranking.<\/p>\n

      So if you want your SEO strategy to be successful, it is important to add security features such as specialized plugins and\u00a0SSL certificates.<\/p>\n

      In 2021, in front of an audience increasingly aware of the threats present in non-secure Internet environments, the trend is that website security becomes even more important.<\/p>\n

      After all, if people do not feel safe when accessing your pages, your access rate will drop, as well as your ranking in the SERPS.<\/p>\n

        \n
      1. Search Intent<\/strong><\/li>\n<\/ol>\n

        User-focused optimization has been a top priority at Google for a long time. The goal is to always\u00a0deliver content that meets the user\u2019s intentions.<\/p>\n

        For this, Google has launched Bidirectional Encoder Representations from Transformers, the\u00a0BERT\u00a0<\/strong>algorithm.<\/p>\n

        This technology aims to optimize the understanding of what search terms represent in a particular context.<\/p>\n

        In other words, the algorithm makes it possible for Google to interpret the intention of a specific search, even if it includes long conversational language.<\/p>\n

        In this way, it becomes even more important to produce content that directly matches users\u2019 intentions, always using natural language.<\/p>\n

        With the introduction of the BERT algorithm, Google is improving its effectiveness in delivering the most appropriate content, which increases the demand for quality.<\/p>\n

        \u00a0<\/strong><\/p>\n

          \n
        1. Long-form content<\/strong><\/li>\n<\/ol>\n

          Expertise, Authority, and Trust. These are the words that form the acronym E.A.T, which is becoming more relevant in the world of\u00a0Content Marketing.<\/p>\n

          The idea is to assure users that the content they are consuming is offered by someone real, who has the credibility to talk about it.<\/p>\n

          One of the most important things to do is invest in the production of\u00a0long-form content\u00a0to adapt to this new system.<\/p>\n

          The\u00a0State of Content Report\u00a0brings data that confirm the relevance of longer content.<\/p>\n

          According to the study, long reads of 3000+ words get\u00a03 times more traffic, 4 times more shares, and 3.5 times more backlinks than average length articles (901-1200 words).<\/p>\n

          This contributes to the expansion of your brand\u2019s organic reach and to the development of your digital authority, resulting in better SERPS rankings.<\/p>\n

          \u00a0<\/strong><\/p>\n

            \n
          1. Local SEO<\/strong><\/li>\n<\/ol>\n

            The\u00a0Covid-19\u00a0pandemic was the major event of 2020. In addition to the consequences that the period of social isolation caused in health and social security, consumers also had their habits changed. During the pandemic period, there was a greater appreciation of local commerce.<\/p>\n

            This occurred due to several factors. First, the economic crisis led local populations to focus on supporting the local market to keep the economy functioning.<\/p>\n

            Similarly, transportation limitations led more people to search for establishments near their homes.<\/p>\n

            This is where\u00a0Local Seo\u00a0comes in. This resource has existed for some time and has\u00a0Google My Business\u00a0as one of its\u00a0main tools.<\/p>\n

            However, the specificities of the year 2020 made it even more relevant. It was from GMB, for example, that local businesses were able to keep their customers up to date with changes in schedules, special deals, delivery options, etc.<\/p>\n

            In 2021, if you don\u2019t actively use Google My Business, you will simply fall behind the competition.<\/p>\n

            Appearing in the local SEO ranking means establishing a positive link with the neighborhood and also attracting customers who are just visiting or passing through the city.<\/p>\n

            For more details on our products and services, please feel free to visit us at: <\/strong>Online Marketing,<\/strong><\/a> Social Media Marketing,<\/strong><\/a> Internet Marketing,<\/strong><\/a> Search engine marketing,<\/strong><\/a> Internet Marketing Company.<\/a><\/strong><\/p>\n

             <\/p>\n

             <\/p>\n","protected":false},"excerpt":{"rendered":"

            Zero-click searches Eventually, Google makes changes in the SERPs\u2019 design and layout to provide faster and more effective consumer experiences. Recently, the platform started to focus on zero-click searches, i.e., the results that appear on the very top of the first results page. Now, Zero-Click is more present than ever:\u00a0more than 50%\u00a0of Google searches end […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[32,34,22,33,20],"class_list":["post-1708","post","type-post","status-publish","format-standard","hentry","category-internet-marketing-internet-marketing","tag-internet-marketing","tag-internet-marketing-company","tag-online-marketing","tag-search-engine-marketing","tag-social-media-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/1708","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/comments?post=1708"}],"version-history":[{"count":1,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/1708\/revisions"}],"predecessor-version":[{"id":1709,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/1708\/revisions\/1709"}],"wp:attachment":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/media?parent=1708"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/categories?post=1708"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/tags?post=1708"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}