The SEO landscape is very dynamic. Sure, some things stay the same: put relevant keywords in your titles, make it a priority to optimize for mobile users, etc.<\/p>\n
Zero-click searches are the new normal\u00a0<\/strong><\/p>\n Thanks to such SERP features as featured snippets, Google\u2019s Local Packs, Knowledge graphs, and so on,\u00a0more than half of all searches\u00a0are now \u201czero-click searches.\u201d That means that the user\u2019s query is answered on the SERP itself, without them having to click away anywhere.<\/p>\n Do your best to optimize for Rich and Featured snippets<\/strong><\/p>\n In the situation where zero-click searches are so prevalent, the information shown on the SERP itself is now more important than ever. Two great ways to stand out is to get Rich or Featured snippets.<\/p>\n Rich snippets \u2014 those that, in addition to title and description, show images, stars for reviews, prices for products, etc. \u2014 are easier to get, but they will also bring lower CTR improvements compared to a Featured snippet. Your result will be more noticeable, though, even if your position in a SERP will remain the same.<\/p>\n Featured snippets \u2014 an entire block of information that is shown at the top of a SERP \u2014 bring great increases in CTR. But getting one is quite a bit more tricky.<\/p>\n Local SEO is changing\u00a0<\/strong><\/p>\n A huge number of the aforementioned zero-click searches are local searches for which the results are shown on the SERP itself, in so-called Local Packs. For mobile devices, a single Local Pack might take up as much space as an entire SERP shown to a user.<\/p>\n What do we do?<\/strong><\/p>\n You can cover a vast number of searches, mostly those containing keywords such as \u201cnear me\u201d or \u201caddress\u201d and \u201cphone number\u201d in one fell swoop, by creating a\u00a0Google My Business\u00a0page for your company.<\/p>\n But that should only be the beginning of your efforts. A large number of searches will not end on Local packs. People who want to compare products, look up more detailed information, etc. will still go on your website, and that\u2019s where the traditional SEO practices become important.<\/p>\n The machines are here to stay<\/strong><\/p>\n For years now Google\u2019s been using learning algorithms to improve their users\u2019 experience with search and help avoid keyword-stuffed webpages. In 2020, this will be more important than ever with Google\u2019s\u00a0latest algorithm named BERT.<\/p>\n Now, as far as we know, Google uses three mechanisms: first is Neural Matching, which figures out the meaning of the query. Second is RankBrain, which\u00a0adjusts the SERP\u2019s\u00a0relying on the collected data about users\u2019 behavior. The third, the newly-implemented BERT, is the algorithm that is used for analyzing the structure of a search to better understand the context in which keywords are used.<\/p>\n Brand building should be a priority<\/strong><\/p>\n One noticeable trend for any marketer working today is that organic social is pretty much dead. While paid advertising still works brilliantly for social, the fact that more and more companies are doing it creates a real trend where ROI for paid ads will be decreasing.<\/p>\n It\u2019s obvious at this point that paid ads will become more prevalent and expensive for everybody who wants to grow through that avenue. In these conditions, brand awareness and brand building come to the forefront of digital marketers\u2019 efforts. On the other hand,\u00a0linkless mentions are becoming more and more important, with Google and Bing confirming those are used as ranking signals.<\/p>\n Every time marketers think we got this SEO thing down, the rules start to shift and change. A great example is how local SEO changed. Today, having Google My Business is becoming more important for some local businesses than having a website, and this is just a symptom of a larger trend.<\/p>\n For more details on our products and services, please feel free to visit us at: <\/strong>Online Marketing Company New Delhi,<\/strong><\/a> Online Marketing Companies New Delhi,<\/strong><\/a> Best Online Marketing Company New Delhi,<\/strong><\/a> Search engine marketing New Delhi,<\/strong><\/a> Social Media Marketing New Delhi.<\/a><\/strong><\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" The SEO landscape is very dynamic. Sure, some things stay the same: put relevant keywords in your titles, make it a priority to optimize for mobile users, etc. Zero-click searches are the new normal\u00a0 Thanks to such SERP features as featured snippets, Google\u2019s Local Packs, Knowledge graphs, and so on,\u00a0more than half of all searches\u00a0are […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[30,17,26,18,29],"class_list":["post-1685","post","type-post","status-publish","format-standard","hentry","category-internet-marketing-internet-marketing","tag-best-online-marketing-company-new-delhi","tag-online-marketing-companies-new-delhi","tag-online-marketing-company-new-delhi","tag-search-engine-marketing-new-delhi","tag-social-media-marketing-new-delhi"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/1685","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/comments?post=1685"}],"version-history":[{"count":1,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/1685\/revisions"}],"predecessor-version":[{"id":1686,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/1685\/revisions\/1686"}],"wp:attachment":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/media?parent=1685"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/categories?post=1685"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/tags?post=1685"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}