\u201cSearch Engine Optimization<\/strong>\u201d<\/em>\u00a0– SEO is all about optimizing your website to get\u00a0better rankings<\/strong>\u00a0in the search results. The main objective of SEO is to bring more people to your website by improving your search engine ranking.<\/p>\n

Search Engine Optimization<\/strong>\u00a0is the strategy that aims at bringing your website in top ranking in search results that helps in bringing more traffic and increase the page ranking. SEO works by grabbing more and more traffic to the website by optimizing HTML, implementing keywords, adding Meta descriptions, alt tags etc. One must keep in mind that just to do SEO aggressively; you should not fall in the risk of doing black hat\u00a0SEO.<\/p>\n

As the name implies,\u00a0<\/strong>Social Media Optimization<\/strong>\u00a0uses social networks like Facebook, LinkedIn, Twitter, Instagram, etc. to promote the brand. Along with that it also uses certain web-based communities, blogs and other online forums to where your business can be connected to a wider range of audience.<\/p>\n

SMO\u00a0is done by optimizing your social media profile and increasing social media activities. But remember that promoting your business on irrelevant groups or having innumerable links on your website scattered over social media can get you unfollowed and degrade your online presence.<\/p>\n

What\u2019s the Difference between SEO and SMO?<\/strong><\/p>\n

By now you know what\u00a0SEO<\/strong>\u00a0and SMO are and how they work. The key difference between them is that SEO focuses on targeted keywords and\u00a0SMO<\/strong>\u00a0focuses on useful relevant and interactive content. In brief, we can say that SMO relies more on quality than quantity.<\/p>\n

SEO completely deals with on page and off page factors while SMO is about promoting the website in Social Media Channels.<\/p>\n

In SEO Job the aspirant should complete On page Factors and off page Factors for getting results in Google SERP\u2019s while in SMO Job the aspirant should do promoting the website in social media channels like Facebook, Twitter, LinkedIn etc.<\/p>\n

In SEO – Google search results for a keyword plays an important role; while in SMO Brand awareness in Social, Channels plays an important role.<\/p>\n

SEO and SMO: Why Should You Care?<\/strong><\/p>\n

Online marketing is all about awareness and visibility. Most of the time, people find your small business online in one of three ways:<\/p>\n

\n
• Your company comes up early in search engine results.<\/li>\n
• You\u2019re mentioned or recommended by another person or website they visit, or<\/li>\n
• They already know about your company and go looking for you.<\/li>\n<\/ul>\n

  Can SEO and SMO individually help businesses succeed?<\/strong><\/p>\n

  You might have heard about Google\u2019s new update called Hummingbird which totally changed the search algorithm. This algorithm changed the way Google searched and displayed the results. The speed and precision of finding results increased to a greater level after this update.\u00a0Hummingbird\u00a0displays the results that are more relevant, authoritative, and shareable. Thus, the more the content is shared on social media, the more you\u2019ll rank better on social media.<\/p>\n

  In order to improve SMO for your small business, you should focus on engaging with relevant social audiences, contributing to conversations, and posting your own shares of\u00a0authoritative content for your industry.<\/p>\n

  Social shares are more important in calculating rankings now, and they\u2019re apt to contribute even more in the near future. The Hummingbird algorithm values quality content that is relevant, authoritative, and shareable. So the more your content has been shared across social media, the higher its perceived quality\u2014and the better you\u2019ll rank on Google.<\/p>\n

  Every module of digital marketing is different but they depend on each other. SEO and SMO are very powerful modules of digital marketing but they give excellent results when implemented together.<\/p>\n

  For more details on our products and services, please feel free to visit us at: <\/strong>Online Marketing Companies,<\/strong><\/a> Online Marketing,<\/strong><\/a> Social Media Marketing,<\/strong><\/a> Internet Marketing,<\/strong><\/a> Search engine marketing.<\/a><\/strong><\/p>\n

   <\/p>\n","protected":false},"excerpt":{"rendered":"

  \u201cSearch Engine Optimization\u201d\u00a0– SEO is all about optimizing your website to get\u00a0better rankings\u00a0in the search results. The main objective of SEO is to bring more people to your website by improving your search engine ranking. Search Engine Optimization\u00a0is the strategy that aims at bringing your website in top ranking in search results that helps in […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[32,22,21,33,20],"class_list":["post-1664","post","type-post","status-publish","format-standard","hentry","category-internet-marketing-internet-marketing","tag-internet-marketing","tag-online-marketing","tag-online-marketing-companies","tag-search-engine-marketing","tag-social-media-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/1664","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/comments?post=1664"}],"version-history":[{"count":1,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/1664\/revisions"}],"predecessor-version":[{"id":1665,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/posts\/1664\/revisions\/1665"}],"wp:attachment":[{"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/media?parent=1664"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/categories?post=1664"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webigg.com\/blog\/wp-json\/wp\/v2\/tags?post=1664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}